As your business grows into inbound marketing, there's likely going to be a point you start considering whether it makes sense to outsource seo content writing for your blog. Creating content is a time-consuming activity, and it's actually far more specialized than many people initially realize.
Writing effecting marketing blogs requires a combination of skills that aren't often seen together:
Sharp writing and editing skills, including the nuances of first, second, and third-person viewpoints.
An ability to write in numerous “voices.”
Superior research skills, to learn your business and your customers.
An ad man's eye for customer desires and how to best appeal to them.
Knowledge of statistics and their use in determining market trends.
Current-day Internet literacy, to understand online moods and opinion-shifters.
A grasp on cutting-edge SEO keyword strategies and how to appeal to your website's other visitors: the search engine spiders.
And maybe there's even a sense of humor left!
Now, if you've got someone on your staff who has a background in Internet marketing, you may have a budding blog writer already. Encourage them to keep adding to their skill set, because right now life seems to be moving faster than any of us can totally keep up with.
For everyone else, that's why it makes sense to outsource article writing for their websites. Experts creating content bring results.
Outsource Article Writing To Affordably Grow Your Website
You have a lot of options in outsourcing article writing these days. Generally speaking, it truly is a “you get what you pay for” situation. The rise of Internet marketing has caused the bottom to fall out of the freelance writing market, so high-quality writers are taking on more work for less pay.
The upshot to this is that you can hire sufficiently talented independent writers to do blogs for, say, $20-$40 dollars per on any but extremely technical topics.
In this situation, you would still be responsible for creating your own inbound marketing strategies. Per-article writers are only as good as the instructions you give them, so communications with outsourced writers is necessary. You need to know where you want your blog to go, and explain that to the writers.
Outsourcing Your Blog Writing To Internet Marketing Specialists
If you're looking to really crank up your SEO returns, you might consider instead using a full Internet marketing firm when you outsource article writing for your website. In most cases, you can get an entire firm of marketing experts to craft your website content for only about as much as it would take to hire a single in-house salaried writer!
When you hire a qualified firm to manage your Internet marketing, you're going to see the sort of SEO results you're looking for:
Higher organic website traffic.
More inbound links.
Greater lead conversions.
Increased ROI on your Internet marketing investments.
After all, we hire experts to do jobs for us all the time. No one does their own taxes who can afford to hire a CPA. No terrestrial business larger than a small local store does all their own advertising and placement; they hire an advertising firm. Internet content writing is one of those areas where the experts really can do a better job than most laymen.
So, give yourself the gift of time and article writing! When you outsource article writing to SEO experts, you grow your organic traffic and open up new possibilities for your online marketing.
What if you are able to substantially increase the traffic to your website thus developing three times the amount of paying customers? What would you do with your time then, especially since your website is now doing the work for you?