Blogging isn't just a hobby on the weekends anymore, it has become a serious industry with some people even becoming multi-millionaires with their blogs. Also, businesses have taken notice of all of this attention and have been creating their own blogging strategies that can seriously ramp up sales and lead generation, among other things. However, while some businesses take the time to create a blog, most of them won't continue to update the blog and it will eventually become neglected and completely forgotten about.
Instead of taking the time to create a blog and then miss your opportunity to have another major sales funnel, there are some very easy ways to keep your blog optimized and running smoothly. Some of these steps are so easy that you can go in to optimize blog settings on your own right now and start seeing great results.
1. Always Promote It
If you own a business, then you already have a website. And since so many people are being directed to your website on a daily basis, isn't it good practice to have a link to your blog somewhere front and center on the main home page? Vice versa for your business blog, readers should be able to go back to your main website if they want to know more information about your business. To optimize blog strategies, you need to make sure that you're ready to promote the blog and actually tell people that your business is blogging. Otherwise, it's only going to be forgotten.
On that same note, always have sharing functions on the blog! This includes the main page and every single post you publish. This will really help boost up the exposure of your blogging efforts and even provide even more lead generation.
2. Keyword & Trend Research
A blog isn't just an area for you to promote your press releases and company related news, it is also a channel for you capture traffic from high yielding keywords and current trends through keyword research. You're probably already doing this with the rest of your content writing and maybe even with a Pay-Per-Click campaign, so using those same keywords on your blog isn't a problem (And in fact it is even encouraged).
While you're probably already swamped with other responsibilities, this is also a good time to outsource your blogging work to a content agency. A content agency can also help with picking trends that immediately help your blog posts go viral with all the right content and keywords.
3. Optimized Meta Data
To optimize blog stats and settings, you need to also focus on the "inside" content when it comes to all of those posts, pictures, and videos. When you're about to upload images or video to your blog, always remember to include the main keyword associated with the content (or your business) in the name of the file. So, that normally means writing "online-marketing-infographic.jpg" instead of just simply naming it "infographic.jpg" as this will help with your search engine rank.
Last, but certainly not least: you need to have consistent bloggers adding new content to your business blog for it have the best results. This means you can either pool together your employees to help pitch in (This normally doesn't work as well as it sounds), or you can outsource the work to an inexpensive team of bloggers or a content creation agency to do it for you. This means you get high quality written blog posts with all of the necessary content to make it shine without having to worry about any of it yourself.
What are you doing to optimize blog statistics for your business? Share some of your tricks and advice!