Outsourcing the writing for your business is a very common and simple practice that many companies, even major name brands, are enacting these days. Projects from press releases to daily blog posts are outsourced to thousands of freelancers and writing agencies across the nation, but each of them will provide a different experience and writing tone that may help or hurt your content strategy.
When you outsource article writing, for example, you run the risk of dealing with an agency or freelancer who might not be as professional as they advertised to be. Or, you could have plagiarized or "spun" content sent to you that will hurt your Google rank. There is also the risk of keyword stuffing, poor quality link building, and so much more. But don't worry, you can know the methods of getting the best outsourced content writing for your business right now.
1. Check For Samples Or Clients
Whether you choose to go with an article writing service that sources a pool of writers to create content or a single freelancer, always check for any samples, a portfolio, or client testimonials on the website. The biggest one you want to look for are samples, especially if they are samples that have actually been published somewhere. Outsourcing article writing involves putting a lot of trust into a writer, so make sure their writing style, tone, and practices fit with the needs of your business as well as your brand image.
2. The Right Price
Contrary to popular belief, websites that claim they can get you high quality online articles for mere pennies, or even just a single dollar, are lying. These sorts of articles are normally copy and pasted from other sources. There might be the very rare occurrence that you'll find content for pennies that is high quality, but you don't want to run the risk as this type of content writing is penalized by Google. Do the research and price shop so that you know you're getting a fair price.
3. Open Communication
When you're on the hunt to outsource article writing, you should first have a plan on what exactly you're looking for. Some businesses want articles that help expose them to more readers, without really having to convert them. On the other hand, a business might want an article that does convert readers with a solid call to action introduced somewhere in the article body. Know what you want and then be able to have open communication with the writer.Things will go much smoother when both of you are on the same page and know what to expect from each other.
4. Editorial Calendar Included
Know when you want your content, what topics you want to cover, and what keywords should be used with each batch. Online articles need to be treated like any other marketing methods you're utilizing and need to have a "life span" that has been plotted out. On top of that, writers live on deadlines and need to know how to coordinate and plan out their time for the best results and highest grade of content they can offer to you. Simply saying "send in ASAP" or "whenever possible" isn't going to do wonders for your article writing campaign.
Outsourcing content writing continues to be a great way to create content for businesses, especially when you follow these methods. What are some clues you use to find hidden gems among the content writing circles or get the best deals?