When it comes to your website, think of it as putting your best foot forward and showing off the best that can be offered by your business. This is oftentimes overlooked for the sake of a website looking very nice, with tons of graphical elements and little to no information for the visitor to become a potential lead. Instead, businesses should always make website conversion a high priority. There are all sorts of ways to increase website conversion, all you need to do is read on for the five best.
1. Free Content
When you browse the Internet and stop by your favorite websites, or even stumble upon blogs with information you're looking for, most of them will have the same thing in common: free content. Normally used as a means for you to sign up to their email list or newsletters, this is a very deeply rooted staple that all businesses should be utilizing for the best conversion results.
But, what kind of content should you offer? Looking back at all of the websites you visit, you'll probably notice a trend in offering free ebooks and white papers, which are normally archived blog posts of theirs that have been edited and repurposed to be downloaded by the visitor. In order to increase website conversion for your own website, you can do the same. However, if you don't have a robust library of blog posts to fall back on, there are all sorts of other types of content you can offer.
Free infographics with information you've mined from your own statistics and customer data.
Continue writing posts on your business blog, but entice visitors with exclusive access to a new post if they sign up with the newsletter.
Case studies of clients who you have helped drastically, making your brand be even more valuable to potential leads landing on your site.
2. Integrated Landing Pages
While you can still have landing pages that are separate to your website that are landed through advertising links and other methods, it is also great practice to make sure you already have integrated ones on your website. It can be as easy and simple as a graphical button, a sign-up field, or something just small, but the impact will be tenfold. Always be ready for visitors that are in prime time to become leads at all levels of your website, not just with your landing pages floating out there in the web.
3. Informative Content
Another way to increase website conversion is by simply providing information to your visitors on the website. Isn't that what a website is for in the first place? Besides having some entertainment value, you want to make sure the visitor understands what exactly you do, the type of value you provide them, and address the main pain points of the target audience. If you're not explaining anything about your business and just hope visitors will convert, how do you think your numbers are going to look three months from now?
4. Business Blogging
If you don't yet have a blog for your business, then it's high time you create one and get posting! Content that a business publishes on a daily basis is going to rank on search engines, making their brand even more exposed to leads. This also helps conversion because people are out to find answers to their questions, not just watch cute cat videos online.
5. Easy Navigation
Sometimes something as simple as the layout of your website can hinder or help the conversion rates it produces. To increase website conversion, make sure that all of your pages are coherent and actually have a "flow" to them. Visitors don't want to get lost on your website and it won't help your conversion numbers even if they're spending more time on your website.
What methods of conversion do you use on your own website? Any trial and error stories you'd like to share?