One part that is in drastic change at the moment is the prospect of link building and how it works for businesses and their online marketing. This is because Google has changed how their search algorithms work and are penalizing websites that are using "black hat" SEO tactics to get ahead of the competition, which is normally spam content that just mucks up the search results for users. This algorithm change was called Google Penguin, and it can mean a huge difference in how many visitors land on your website, landing pages, and other sites on the Internet.
Known as link building, you need to be able to have both organic link building and link building that you do in your own time that help boost up your online exposure. However, you need to be careful with what kind of tactics you're using when it comes to link building so you don't unintentionally feel the hurt from Google. So, here are three ways that are proven to help with your organic link marketing that you can implement right now.
1. Relevant Topics Only
You already know what kind of verticals your website is categorized under, whether it's one or several, and that means you already know what kind of links you need to include in your organic link building strategy. When you're looking to source links, always remember to keep it as topical and relevant as possible. Linking just for the sake of it will only give you a major penalty from Google, which can mean losing lots of visibility, valuable time, and even money from your marketing budget.
Another way to squeeze in relevant links is through "up and coming" authority websites in your niche. These sort of websites can normally be found through social media avenues, websites that list blogs and their URLs, and even blasting out an email campaign to find these types of blogs and sites.
2. Paying Bloggers
If you're not yet ready to spend a couple hundred of dollars on bloggers with major influence in your niche, then you're not quite ready to really ramp up your organic link building. Fortunately, not all bloggers are going to cost you hundreds of dollars. Some can be around $20 to $50 for a post with a high quality link back to your website, and the influence they have on thousands or millions of viewers will be a return investment that is unbeatable.
There are all sorts of websites out there that have archives of bloggers in your industry, ready to help you build your links with only the greatest quality content. All you have to do is look in the right areas and allot a budget for the content.
3. Less Useless "Click Here" Gimmicks
You've probably run into these websites before: they have all sorts of random, unsolicited "click here" anchor text that leads to who-knows-what. While this sort of tactic worked a few years ago, things have changed drastically and similar anchor text links are being penalized for being useless and an indicator of spam. Instead, make the "click here" enticement a natural part of the content. This can be especially easy with bigger archives of written content on your website.
This doesn't mean you have to be get rid of such anchor text completely from your website, though. But as a rule of thumb, your website should generally have about only 10% of these types of links as part of your organic link building strategy for the most effective results.
Link building has become a sort of art form now that commonplace tactics have changed so much. You don't need to pull out your hair with all of these rules, though. You can easily be in Google's good graces and still generate high yield conversion rates with your website.
What are some tactics you use as part of your organic link building strategy? What hasn't worked for you, but might for others?