Psst, did you know there's more to blogging for business exposure than what you might think? In fact, it's more than just talking about some current news surrounding your business, or some industry related news here and there to help with your search rank, a business blog can be a serious first look at your company for a potential lead. This means you need to be able to always put your best foot forward. But, there are more secrets to the business of blogging than just being at your best.
That's right, there are all sorts of secrets and tricks that you can use to really ignite your business blog and start seeing the real results you're meant to have. All it takes is putting in a little bit of extra effort and reading about these three secrets in the business of blogging down below.
1. Communication Is Easy
Honestly, it's something a lot of businesses struggle with when it comes to their blogs. They fall into the trap of using a lot of industry speak, business lingo, and generally coming off as a corporate robot that just wants the customer's money. While that sort of blogging might be fine if you're a completely B2B type of company, when you're dealing with general consumers you want to be able to communicate on their level. But even then, you still want to put an emphasis on good communication even when most of your readers might be fellow professionals in the niche.
This might be hard at first, but the secret to business blogging, is being able to find a distinct voice and just being human. No gimmicks, no hard selling, no weird business speak--just leave it at the door and get ready to be casual. However, striking a balance between casual and being too candid is another piece of the communication puzzle, too.
2. Editorial Calendars Are Vital
Your business blog isn't just a place to randomly post press releases or news, it needs to have its own schedule and "life" that adds to your company culture. If you're going to commit to the business of blogging, then you're going to need to put together a comprehensive Editorial Calendar with meaningful content that people want to read. Sound a little out of your league? No problem, there are content marketing and Internet marketing agencies that can help you with all of this.
Going even beyond the Editorial Calendar, there is also the prospect of a business setting up their very own digital newsroom. Brands such as Chase and L'Oreal have done it, so why not your own business? This means you pool together bloggers or journalists to source and curate an on-going influx of content to your blog or designated content site. Tapping into the resourcefulness of journalists is a secret many businesses are just beginning to figure out.
3. It's Stupid Cheap
There's a big myth going around that the business of blogging is relatively time consuming and expensive for companies, especially for small businesses. While some of it depends on who you outsource to, if at all, business blogging is actually very inexpensive. In all honesty, it is stupid cheap to start using a blog for your business right now because blogging has become such a huge staple and very commonplace form of content in the industry.
Hosting is cheap, or can be completely free, getting a theme is inexpensive, and having your own team of writers and someone managing the blog doesn't have to cost a fortune either. But unfortunately, businesses small or medium size continue to think it's something way out of their budgets. Business blogging is within your reach, all it takes is making the effort to get started.