You have your landing pages in order, your email campaigns are all up to snuff, and your online advertising is continuing to bring in quality leads so you can meet your sales goals. But, something is missing among all of your marketing efforts. No, it's not even more landing pages or sales funnels, it's getting the most out of your online business blogs.
Content marketing, the marketing of utilizing content such as blogs and articles, is projected to account for two-thirds of a company's marketing budget, so why are you keeping your business blog on the wayside? It can one of the most powerful tools in your arsenal right now to generate leads and give as much exposure as possible for your brand. Instead of being clueless on how to use your business blog to its best ability, use these shortcuts to becoming a blogging master.
Incorporate Your Calls to Action
That's right, all of that prime real estate on your blog can also be used to advertise your very own Call To Action without having to add extra landing pages. The right-hand column is one of the most clicked on and viewed area of a blog, and you can integrate all of your free ebooks, white papers, and other incentives within your own network for a better seamless interaction with leads.
A Place For Press Releases
If you're looking to save a little money on public relations, utilizing your online business blogs is the perfect choice to publish all of your press releases for absolutely free. Customers and leads alike can be up to date on what your business is up to without having to go through a press release service.
Industry Thought Leadership
Everybody wants to be the go-to source when it comes to their own industry, and a lot of businesses have taken on this challenge by providing the best content with valuable information and originality on their business blogs. Do the same and become a thought leader that is sought after for their value, data, and service.
Highly Interactive Content
Your blog doesn't only have to be written content, it can also incorporate video, images, and everything else that can help your business have even more exposure online. When it comes to thinking about content, you need to think interactive as a high priority. When your content is interactive, that means higher share rates and even more readers on your blog (that turn into customers).
Personality For Your Business
Before the popularity of online and content marketing, online business blogs were pretty stale and one dimensional. They used a lot of "business speak," and were generally just for the sake of other businesses in the industry. Now, blogs have become a place for a business to seem more "human" and connect better with their customers. Let loose a little bit on your blog, show that people actually work at your company and start seeing a great turn out!
There are several other things that can be used to get the most out of your business blogs worth mentioning, such as:
Always incorporate your blog posts with your social media, making them front and center with your biggest networks on Facebook, Twitter, LinkedIn, Google+ and other networks that you might be using frequently.
Stay on a consistent schedule, even using an Editorial Calendar to keep track of what you have published, what you will in the future, and watching what kinds of posts customers prefer the most.
Instead of lagging behind when it comes to business blogging, stay ahead of the game and start producing consistently high quality content that leads actually want to read, providing even more value to your company. What tools are you going to use for your online business blogs?