Noticing your readership for all of your online content is dwindling month by month? Perhaps outside factors, such as Google's algorithm changes, are not to blame. Unfortunately, your content might be slowly degrading in quality and you might not even know it--but the data doesn't lie, there is something wrong with your content and it's starting to make your ROI and sales slide, too.
Don't fret too much, though. This can be an easy fix that doesn't require any extra costs on your end. Sometimes, content writing loses it's zest and needs to be updated a little bit, given a little make over and one of the best ways to do that is enriching the content in your writing. Content in writing means being able to create more than just yet another blog post, article, white paper, or whatever it might be. It means interacting with readers and providing something they can't find anywhere else. How do you achieve that? Through these simple steps.
1. Be Open For Conversation
Most businesses forget that they can leave their articles and writing open-ended, allowing for them to spark conversation amid the comments section and throughout social media by a simple tweak of how they word things. You can do this by asking questions at the end of your articles, or even being a little controversial about different practices and news in your industry. Content in writing means being able to engage and make that connection with readers, so don't forget about it when you're about to press "publish."
2. Better Social Media Plugs
It takes more than just adding a row of buttons at the bottom or top of your article that allow users to share the content to Facebook, Twitter, or other social networks. Nope, you need to also incorporate the social media into your writing and content for a comprehensive social media effort. You can easily revolve entire posts around Twitter conversations, Facebook posts, LinkedIn groups, and so much more by embedding tweets, posts, and other social media into the content.
3. Interactive Multimedia
Sure, plopping down a picture alongside your writing to catch the reader's eye is all well and good, but what else can you do? How can you really make even more leads click-through to your content? Content in writing means more than just having a static image, it means being able to have an entirely interactive experience. Don't be afraid to embed video, informative pictures such as infographics or even going ahead and adding GIF images to your article. Reputable news organizations such as The Atlantic are doing this, so why not you?
4. More Than Just Fluff
Finally, ask yourself something: "Where's the beef?" No, it's not at Wendy's, it needs to be in your content writing. When you're having content being written and published on the behalf of your company, you need to make sure it's more than just filler content to get you more views and leads. While capturing leads is the goal, that doesn't mean you can skimp out on the original, high quality content that your competitors are adding to their own content for a higher search engine rank. Be informative, be a thought leader, and don't be afraid to show off your originality in your posts.
Four easy steps that are sure to bring back your old readers and even bring on aboard new readers, all without having to raise your budget or bend over backwards for great content. Remember, the marketing landscape is changing drastically, and with it, the way consumers interact with all of your content. You need to provide a value right at the get-go, and you can achieve that with consistently high quality content in writing with a few minor tweaks.
What other ways do you make sure your content stands out among the competition?