When the writing for your blogs is beginning to go stale and need to be freshened up, there are tons of ways to keep it relevant and original without having to spend the extra money or having to lose a ton of time trying to update everything. All you need to do is check out these seven ways to really freshen up your writing easily and quickly.
1. Writing With Purpose
When it comes to writing blogs, do you know why you're writing (or having blog posts created by a professional blogger)? If not, then it's time to take the time to figure out why exactly your business is blogging and turn it into a motivator. Otherwise, your writing is only going to continue to feel stale and not generate any views. Write with purpose, or you're going to see that blog slowly die off!
2. Writing Like A Human
When you use "business talk" in your blogs, who are you trying to attract as a target audience? Even if you're a B2B kind of company, writing blogs should mean being able to write like a human and make that real connection with your clients and leaving the sales speak at the door.
3. Open Ended Discussion
Don't be afraid to ask questions and make some ripples in the water with your blog posts! Discussion is key to successful blog writing, and "safe" topics aren't going to help. Not to say you need to be controversial all the time, but you can still ask questions and encourage discussion revolving around your content.
4. Strong Introductions
Are you the type of blogger that explains exactly what the reader should expect from the post they're about to read? Then it's time to stop immediately! This type of writing is redundant since the reader just needs a little enticement, such as "Want to know the three secrets to more sales? Then read on!" and not an outline. Keep it strong with hooks in your writing right at the beginning.
5. Including More
Do you notice those links at the bottom of an article that usually say "Similar To This..." or something to that extent? It's a way for more readers to stay around longer on the blog, clicking on links and even landing on calls to action. If you're not utilizing the same tactic, it's very easy to implement when writing blogs.
6. Newsjacking In Writing
While creating blog posts revolved around how-to content is perfectly fine, and encouraged, publishing consistently the same thing means consistently low numbers and retention. One way to stay fresh and relevant is through newsjacking, which is implementing high traffic news in a relevant way into your business blog. Extra points if it's within your industry and includes in-house data that can help the exposure of your business.
7. Viral Writing Needed
We're all exposed to them everyday: viral videos, memes, and other popular trends on the Internet that can be used to help leverage your blog. Keep an eye on what is trending and entertaining thousands and immediately include it within your blog posts in a meaningful and original way. Just like newsjacking, viral writing can really help you without having to spend extra money.
When you're consistently writing blogs to generate more business, it can be difficult to find a fresh source of ideas that are original. Freshen up your writing the easy way with these seven steps and begin seeing real results. What are some ways you bring the pizazz back to your blog writing?