As a small business it can be really difficult to balance work for clients, building up more clientele, and having a personal life.
In fact, most small businesses give up one of these on a regular basis because there just aren't enough hours in the day.
But, there are ways you can increase web sales without abandoning your current clients or your personal time, just keep reading to learn more.
Pay More Attention to Your Website
At some point, someone has probably told you there is an issue on your website that you should change. Like most other small business owners, you pushed the idea aside because you don't have the time.
But you must make the time- simple changes to your website can mean the difference between getting many sales or no sales.
For instance, recently a client was telling us how often she updates her website with blog content, but how little search traffic she gets.
We took at a look at her on-site optimization and quickly realized there were several glaring issues. Within a week of making the changes necessary, she started seeing a 100% increase in traffic from Google alone.
Have an Internet Marketing Plan- Inbound Marketing
Inbound marketing can make a huge difference when you want to improve online sales, and it doesn't have to be an extravagant plan either.
The foundations of inbound marketing are SEO, Blogging writing and Social Media, if you can dedicate some time to each of these, within a couple of months you will start seeing an improvement, that will allow you to provide more investment into inbound marketing.
We do want to point out that while you may already be providing regular content, on a blog, you absolutely need to SEO that content in order to get the best results.
Every piece of the inbound marketing puzzle is important in making sure you get the most bang for the buck, so please take the time to locate keywords that potential visitors will be using to find a solution you offer.
Optimize For Conversions to Increase Web Sales
Making tweaks to your current website by following simple conversion suggestions can make a huge difference in a campaign to increase web sales.
Here is a great article by Hubspot about a conversion optimized blog, you can see the subtle differences and how it looks to the reader, and draws them to take action.
Here are some simple tips to help with conversions:
Optimize your title- make it exciting for the reader- for instance- car cleaning tips could be 7 Car Cleaning Tips for an Immaculate Finish
Call to action- When your reader is done reading every part of your website, you should have a statement telling them what to do next. For example- Learn How to Increase Web Sales, Call Now, or Grow Your Fanbase, Get Your Free Report Now
Increase Readability-when you make your site easier to read, more people will get through it, and move on to the call to action. Increase readability by:
Paragraphs less than 4 lines high
Using bullets for lists where possible
Using headlines through your content
Get Expert Help
When you need to increase web sales now, but you do not have the time, expertise or knowledge to optimize your website, it's time to bring in an expert. Let Us Help You!! We are more than willing to help you with your website, get a consultation by clicking the button below, or visit us on Facebook to see how we can help.