When it comes to building up your business blog, it's more than just another outlet for your press releases and joining the bandwagon of other companies with business blogs. There are legitimate reasons behind the hard work of blog optimization, and it's more than just having great SEO and the top spot on that front page of a Google search. It's also more about keyword optimization, it's being able to ramp up your entire company through blogging.
Unfortunately, not many business owners see the real value of a business blog for their own business because most people still associate blogging as a personal hobby, instead of a true revenue and company growth opportunity. This is where a lot of business blogs go wrong and eventually become neglected.
If you need a little bit convincing, avert your attention down below to the top four ways implementing some sort of blog optimization can improve your company and help it grow as a whole.
1. Lead Generation
The biggest plus, besides high quality SEO for your business, is the prospect of high quality lead generation from blogging. When you're consistently producing informational, relevant, and original content on a daily basis then you're consistently bringing in interested readers who can eventually become customers. A blog can be at the front line of lead generation, and the greatest thing about it? A blog can eventually become a completely automated lead generation tool for your business.
2. Customer Nurturing
Speaking of lead generation, the other side of blogging is customer nurturing. If you're having no problem nabbing those new customers, then it's time to focus on the nurturing side to make sure they're only experiencing the best that your business can offer. Nurturing through content normally means providing content that is highly relevant to your main target markets, making sure they know they're getting an irreplaceable value from you.
3. Marketing Budget
Seeing some dismal numbers in your marketing budget? Need to see some more oomph to the advertising, but don't feel like spending even more money? A business blog is insanely cheap to create, market, and keep up to date, so your marketing budget will always have a very promising and high ROI when it comes to blog optimization. This is especially true for small to medium sized businesses, start-ups, or businesses looking to cut their marketing spending but still have the same impact in their efforts.
A prospective customer doesn't want to deal with an impersonal business that seems more like an automated robot than an actual culture of people when interacting with your presence online--this especially includes your blog. Transparency has become key for any sort of business with a strong online exposure, not to mention doing business in general in the 21st Century. Don't be afraid to be a little bit candid and show your "human" side on your business blog, your sales numbers will thank you in the future!
On that same note, a business blog still needs to have some structure and not just be completely casual. You still should have a posting schedule, an idea of what kind of content you're going to be writing on, and other such things. However, your blog shouldn't be drowning in business and sales speak in order to try and desperately get customers. Keep it cool and you will see positive results.
How has business blog optimization helped you? Let's hear your success story in the comments!