Let's see if this sounds at least a bit familiar:
You've got a small-to-medium sized business. You first got interested in online content marketing and SEO maybe a year or two ago, and it's been working well enough for you. You've got a blog and some social media accounts, and they're funneling a decent number of customers to your site and into your sales areas. You're pretty comfortable with the idea that this content marketing stuff can work.
However, it's starting to become a drag. You -or an employee- are having to spend a lot of time every week keeping up with all your content stuff. Your site visits are starting to plateau, and you're coming to realize that to keep them on the up-and-up, you're going to need to drop even more time into content development. Maybe you're even pondering whether moving into podcasting, video, or more advanced social media services would be a good investment.
But, where does the time come from to do this? You've got a business to run, and you can't let your blogging taking over your business (or personal) life. Time is money, and these “free” services are just plain getting too costly.
If this sounds something like where you're at, then it's might be time to hire a website content writing service!
What A Website Content Writing Service Does For You
Online marketing is a specialized industry, like all other marketing and advertising. In the offline world, it's considered common wisdom to say that you shouldn't do your own advertising unless you simply can't afford to hire help. Marketing specialists will virtually always be able to do a better job communicating with your customers than you can directly. That's what they do.
The same goes for Internet marketing. Good content writing goes beyond simply writing blogs and hoping people read them. It should be an integrated part of your overall marketing strategies, turning your blog -and by extension, your website- into the hub for all your online sales activities.
These are just a few of the things a good website content writing service can do for you. They can:
Writing blogs specially tailored to speak directly to your target markets, based on information in your sales and lead databases.
Work with you to develop better buyer personas, to help you understand your customers.
Use the latest SEO techniques to ensure you're getting the most Google juice from your blogs.
Integrate metadata that helps the search engine spiders best index and catalog your site.
Develop better and more impressive ebooks, whitepapers, and other “premium” content to advertise through your calls to action.
Utilize advanced data processing systems to analyze the performance of your website and look for ways to improve it.
Save you time, energy, and often money when compared to doing these things in-house, or hiring your own dedicated writer.
Leverage social media accounts to send more people to your website.
Get you more visitors, more leads, and more sales!
When you can hire a full web content development service for only about as much as hiring a single new employee, it starts making a lot of financial sense. You'll get an entire team of marketing experts for the price of one new hire, and they'll have access to advanced software tools that your company may not be able to afford to license yourselves.
Basically, if you're at the point that you're ready to kick your SEO up to the next level, now is a great time to do it. Why keep spending time and energy on something which can be better done by professionals? You'll get a better, more productive website. Plus, even better, you'll have more time to spend on what really matters: making better products, and keeping your customers happy.
Drop us a line if you'd like to hear more about how a website content writing service can help you!