Uh oh, your online content writing has a few mistakes and you need to fix them fast! Don't worry, this isn't a problem that can doom the entire business, nor should you worry about every little detail about your content, because there are ways to make changes on the fly and stay at the top of the search rankings.
When you order custom Web content from either an independent contractor or content marketing agency, there are expectations from that content. One of the major ones being quality content that is handed to you on the deadline with all of the customizations to make it unique for your business. However, sometimes things can be turned in with a few minor mistakes, or you've had the content for so long that it is turning irrelevant and "obsolete."
Everyone makes mistakes, and it's perfectly okay even in the business world, so take a deep breath and check out these three very simple ways to keep your content relevant, fresh, and cleaned up for both customers and search engines.
1. Refresh Links & Keywords
Even when you first receive your content, always take a final look at the links used as well as the keyword placement within the content. Depending on where you had your content written, it might not have the best backlinks nor keyword placement, and that can mean a lower rank on search engines and not as much exposure as you hoped. This is normally very rare, especially when you pay for the custom Web content, but it is always good to make sure for certain.
Another reason links become bad or keywords go stale is because the content is simply older and needs a quick refresh. When that happens, it's very easy to do a new keyword research and either do a rewrite yourself or have a professional do it. A rewrite is one of the easiest content requests out there, so it shouldn't take too long to do.
2. Punchy Headline & Intro
Oftentimes, writers will put in generic headlines as "filler," and they can be changed by you later on. The same goes for introductions. Some content writers are very used to a certain formula, which says that the introduction needs to explain what the reader is about to read, whereas another camp of content creators believes that introductions need to reel in readers with a high-paced first paragraph. It all depends on what you're looking for, but normally businesses want to choose the latter.
Custom Web content needs to wow and have some flair, so a quick way to get more exposure is by simply updating the headline and introduction. It can be as simple as rearranging a few sentences, and do try to include your main keyword in your title, too!
3. Final Look Over
Just like how before you're leaving the house, you make sure you haven't forgotten anything and go through a mental checklist, your content needs to go through a final look over before it is published. There are two ways this can turn out: you find a few minor mistakes and can edit them yourself, or, you can take the content back to the content writer and have major edits done that you can't do yourself.
Whatever the case, always make sure names, addresses, and other important information in the content is spelled correctly, explained correctly, and overall gels with the rest of the content. Otherwise, you might be providing wrong information and could have a bigger disaster on your hands!
The Internet and the editing tools found online make cleaning up custom web content articles so much easier and faster these days, so never sweat the small stuff when it comes to your content marketing. What other simple and easy fixes can a business do with their content?