There is all of this talk about the importance of customized content and how businesses need to make sure they're only creating highly unique and creative content to get more sales and customers. While all of these gurus and marketers keep saying this at keynotes, conferences, in blog posts and article writing, they never really express why businesses need to focus more on custom content and less on "stealing" content from others. Well, if you've been hard pressed to know why you need to have everything custom, then check out the reasons below.
1. Google Rank
This is the most important take away from this article and quite honestly can be the only thing you remember from it because of just how big original content is for Google ranking. The search engine giant decided to tweak their search algorithms in order to promote original, relevant content instead of posts copy and pasted from other sources.
In fact, custom content is rewarded on Google with higher page ranks, Alexa ratings, better web crawler optimization and overall exposure for your business. It only makes sense to play nice with big daddy Google and make sure that you're not copying other people's hard work.
2. Better Overall Value
When a potential lead is interested in becoming a customer of yours, they immediately want to know the value that your business can provide them. When they stumble across your content online, all of those articles need to show off that you can provide a value to them while also enticing them to be a loyal customer. Sound pretty hard? When you actually start doing it, it's not as hard as it seems. Custom content practically sells itself!
3. Better Authority
Another thing marketers and other such professionals talk about is the importance of a business establishing themselves as an authority in their industry. This means they provide only the best and top notch news, insider reviews and other information that is highly relevant and original. When you're consistently producing custom content, then you're providing a much better chance of your business becoming an authority figure that people trust.
4. Recycled & Reused
Another great thing about your very own original content is being able to use it however you want, including recycling and reusing it for other marketing campaigns. When you post an article, you can take the information from that article and turn it into a completely different post, a snippet in an email campaign, part of an infographic, or even a fully-fledged video. The opportunities are almost endless, all it takes is a little creative thinking on your part!
5. Good Karma
Okay, this one might be a little silly, but it also holds some truth. When you aren't jacking other people's content and rearranging it for your own gain and instead creating your own content, there is a sense of accomplishment. You're also practicing good karma because you aren't taking other work and "spinning" it for your own gain. Create your own custom content, feel accomplished, and start seeing some exciting results all in one. Doesn't that sound much better than just settling for sub-par content?
Of course, you don't have to create the content yourself. In fact, you can outsource the entire process and just publish the amazing results for better online exposure. This is especially helpful for busy business owners as they can have the custom content they want without sacrificing anymore of their valuable time.
What results have you seen from your highly customized content? Tell us all about your successful content stories!