There is a certain art to writing a blog post, especially if you're looking to get more viewership and higher revenue from it. Some people succeed, most of them start neglecting, and the rest continue trucking along with the hope of finding some serious exposure for their business and brand.
However, there are certain steps anyone looking to start blogging for business should consider in order to get the most out of their time and money. Before you start writing for that business blog, check out this step by step guide on the perfect post.
Step 1: Outlining Topic & Keywords
Before you start blogging away, you first need to make a plan. Much like outlining in school before you had to write a paper, blogs need to have a purpose before you start writing them. While you don't need to plan out every single blog post for the next six months, it's good to make at least a weekly editorial calendar to map out when posts will be published, what their topic will be and so on.
This is also a good time to do a little bit of keyword research, making sure to find your core keywords that will be used in your business blog. It's generally a good rule of thumb to find at least five core keywords, then at least four or five "sub" keywords that can support the first five.
Step 2: Writing & Research
Now that you've got yourself brainstorming and all planned out for the next week (or month, if you're an over achiever), it's time to get writing! Of course, if you don't have enough time in the day to write the posts for your business blog, this is the step where you would outsource the writing and research to a blog writer. Whatever the case, it's time to create some unique and original content.
Research is also important, too. If you're going to state random facts, then make sure to try and back them up with reputable sources. Blogging is also one part journalism, since it's good to inform readers instead of being a complete sales pitch.
This is also the time where you want to figure out which keywords you want to use and fit them into the writing, rather than trying to revolve the writing process around a certain keyword. This will make the blogging process much faster and easier because you don't have to use clunky writing.
Step 3: Headline, CTA, Links
Now it's time to fine tune that blog post and make it really shine with a snazzy headline, some sort of calls-to-action (CTA) and quality backlinks. This is vital for a business because a blog is a gateway to lead generation and nurture, making sure that viewers become customers through compelling content and enticing CTAs.
The call-to-action can be a button, an image, or even a simple link. Also, the headline needs to have at least your main keyword somewhere in the title. If not, the sub-keyword is fine, too. The point is that the headline helps boost the rank of your blog post in search engines, so don't miss out on that major opportunity.
Step 4: Multimedia Implementation
Last but not least, let's make that blog post pleasing by beautifying with multimedia content! This entirely depends on the type of content you're releasing, but blog posts with at least one image have a better chance of being clicked on than a post with completely nothing.
When you do add an image or video, the name of the file should have your keyword in it and remember to put a caption with the keyword as well. Never skimp out on the videos and imagery. And finally, don't forget to encourage sharing and commenting at the end of the article and then wrap it all together, you're ready to hit publish!
What routine do you have for your business blog? What would you suggest to add on to these steps?