One of the single most important things you need to always remember when dealing with Internet technologies is that the Internet is practically change incarnate. Nothing is static. Search engine optimization content strategies which were a great idea just a year or two ago are already becoming outdated.
As such, in the world of inbound marketing, you have to keep on your toes. Staying in the proverbial loop is essential, because new ideas like Google's recent Panda updates can rapidly depreciate current strategies while opening up new doors of opportunity for those who see them quickly enough.
So, as we get the new year off to a start, let's look at some search engine optimization content strategies you should be implementing to make sure that you're going with today's SEO, rather than yesterday's!
Keeping Your Search Engine Optimization Content Up To Date In The New Year
The biggest single change that Google Panda has brought can be summed up very simply: “Content matters, really.” They have changed their search routines to try to actively punish websites that game the system, while rewarding those that put forward good content that honestly earns inbound links.
Here are a few things that, if you're currently doing them, you need to stop because it's going to end up doing your SEO more harm than good:
ANY form of link buying or trading aside from swapping links for links. Any material trade for links can significantly harm your search rankings.
Methods of auto-generating content such as article “spinning” software are going to be far less useful than before because Google has gotten a lot smarter about spotting duplicate content, even if it's been sent through a thesaurus.
Most article content directories have been depreciated to the point the amount of extra SEO “juice” you're going to get from them is so minimal as to not be worth the effort. Flooding services with repetitive articles just isn't a good method of boosting your inbound links.
Similarly, meta-tags are now effectively useless for SEO aside from their most basic function in guiding the search spiders around. “Rich” meta-data such as Google's own Rich Snippets system is now the preferred way of embedding spider-friendly content.
Plus, any outright “black hat” tricks like embedded portals, hidden redirects, URL spoofing, or anything else that's just plain deceptive will only do you harm if you're discovered. They just aren't worth it for a respectable business.
And now, let's talk about things you SHOULD do. Generally speaking, your overarching goal should simply be to produce the best, most engaging search engine optimization content possible.
So, you should be:
Looking for something to say, a bigger picture you want to express, because big ideas tend to inspire discussion.
Keep looking to reach out through social media to bring in more readers. Especially look for power users who form a “nexus” many potential customers participate in. Get those social media stars on your side, and you'll have the Internet equivalent of a celebrity endorsement.
Remain topical, and work in current pop trends when possible. You can piggyback on a trend, getting extra SEO buzz, while still adding to the discussion by analyzing the trends rather than just repeating memes.
Focus on organic link building rather than link building. Links are quickly becoming a valuable commodity, made all the more valuable due to Google preventing them from being traded for goods.
Look to learn and swap ideas with your customers and visitors. Your blog can also be a great market research tool, if it inspires discussion.
So, going into 2013, content remains king. Drop those “gimmicky” tricks to boost your SEO, roll up your sleeves, and just make some good content. That's the fastest route to success with your search engine optimization content today.