As your online business grows, eventually you're going to hit a point where you start looking at hiring online marketing services. It's just like in the offline world: you can do your ads in-house for awhile, but eventually you're going to hit a point where you need better designs for your ads, and it becomes time to pay someone to think of them.
It's a bit tempting for businesses to try to cut corners here because, on the face of it, Internet marketing seems so much easier than offline marketing. You don't have to pay for ad time: video hosting is, for all intents and purposes, free. You don't have to print anything; your blog is effectively infinite. All your fans and customers are out there in social media, which is also free, and you can go get them.
Well, that's the online equivalent of DIY in-house advertising. It'll work for awhile, but eventually, you're likely to start thinking there's a better way.
So, why should you hire a full Internet marketing service, rather than doing it yourself or just hiring some freelancers? It really just boils down to everything you receive for what is generally an extremely fair price.
The Benefits Of Hiring a Full Internet Marketing Service
The Internet is a huge, complex, constantly-changing puzzle made up of little independent bits and pieces that you have to find ways of linking together. You don't get nice neat market segments like “Middle-Aged Prime-Time Viewers” or “Boomer newspaper readers” like in the offline world. Virtually every method of communication on the Internet is a “world” within itself.
You have to use different methods to talk to people on your blog, versus social media, versus websites on Reddit. Techniques that would work well on Linked-In would fail miserably on Slashdot.
A full Internet marketing service understands the mechanics of the Internet as well as you understand the mechanics within your own business. Because that's what we do. At the end of the day, perhaps the #1 job of an Internet marketer is simply to understand the Internet.
We have time to do that because it's our job. You probably don't have the time because you've got your own business to run.
And time is at the heart of all this. In many ways, time itself is the most precious commodity online. Even though all the basic tools and services are free (or close enough to make little difference) it takes a lot of time to use them effectively. Chances are, if you're doing your own SEO to improve optimized lead generation, you or someone on your staff is spending a lot of time writing blogs and checking social media.
And they probably have something better to do with their time, more directly related to making a better product or making happier customers, right?
As for the pricing, with a full Internet marketing service, you can get an entire team of marketing specialists on your side, for only about as much as it would cost to hire a single full-time employee. For the cost of simply having a blog writer on-staff, you can instead get a full range of products and services aimed at improving your website, your user experience, and the overall effectiveness of your messaging.
We even get extra tools to play with. Powerful analytics software is needed to fully understand the data you're constantly gathering from your website and your visitors, and that software doesn't come cheap either. Hiring the help of a full Internet marketing service gets you access to tools that you probably could not justify purchasing solely for your own in-house needs.
So, as your business grows, ponder if your should get a little help in your corner. A full Internet marketing service will expand your options for online marketing...
And we'll even show you how we're making you money every step of the way.