There is a bunch of information out there that talks about all on the positive that comes from writing content for the Web, which mostly includes the benefits of being able to boost up your sales, overall revenue, and customer engagement as a business. It can also help with expanding your brand online without a huge marketing budget to play with, on top of many other pros. However, not everything is sunshine and happiness when it comes to web content--sometimes, there are repercussions to publishing that article online.
This isn't meant to scare you away from creating content or having a strong content marketing strategy for your business, but instead should be used as a warning of content that can actually hurt your business if implemented. Don't get stuck with a crisis on your hands, make sure to avoid these content mistakes!
No, these articles didn't have too much on Thanksgiving, they have too many keywords in too little of space per word. You've probably stumbled across an article like this before: they repeat a certain phrase, or keyword, multiple times throughout the entire article that seems excessive. Sometimes the article might not make too much sense because the writer "overstuffed" (also known as keyword stuffing) the article to try and rank really high on search engines.
When writing content for the Web, this is the first thing to avoid when creating high quality and original content. While this tactic of keyword stuffing might have worked in the past when Search Engine Optimization (SEO) was brand new, but this solution no longer works and in fact you can get you seriously penalized by Google.
Poorly Crafted Content
Sometimes you might read an article online and then suddenly realize that it just really stinks. The author might have overlooked tons of spelling and grammar mistakes, information is wrong, or the article just feels low quality compared to similar pieces. For all of the great content out on the Internet, there is also a great plethora of really bad and poorly crafted content. Don't add to that statistic!
Any content that you create or outsource to be created by a content creator needs to be consistently high quality, ensuring that you're only showing the best of your business and brand. Should you have less than stellar content, then you might face less credibility as a business and lower sales because customers might be hesitant to do business with you.
Bad Information & Over Promising
Sales people love to make their over promises, or at least that's how the stereotype goes. But, when it comes to writing content for the Web, you really have to be careful what kind of promises you're making to customers because if you over sell your product and can't keep all of those promises, then you're going to have a PR nightmare on your hands!
Content needs to be transparent, honest, and able to entice the reader without having to use typical sales and marketing gimmicks to desperately try to get that sale. Businesses must take responsibility for even more of their actions online, especially now that there are public forums such as Facebook and Twitter where a business can get a social media beat down from angry customers. All because of misinformation from online content.
All in all, just be honest and try to only create your very best content. Otherwise, you can see some serious damage to your reputation, sales, and customer engagement. Have you seen any writing mistakes that were cringe worthy out in the wild?
image 1: http://www.bookharbinger.com/2012/03/books-to-be-read/