Juggling responsibilities of running a business while maintaining a healthy marketing strategy can already be stressful enough, and now most professionals and the Blogosphere are saying that content marketing such as website content is beginning to outpace other forms of marketing and needs to be a top priority of any business serious about their advertising.
Instead of becoming frustrated with the ever changing landscape of marketing and trying to do everything in-house, you can just as easily outsource your content needs to get website content right now without a big budget. Here are five ways you can get content that will work for your business.
1. Individual Content Agencies
A tad different from the websites that pool a bunch of writers and clients with an open job board, these type of agencies (or freelancers) will work with you individually to make sure your website content is only of the highest quality and perfectly fits your needs. And most are cost effective than can still offer all sorts of services like content auditing, website creation, and SEO management.
Normally these types of agencies can be a single freelancer or fully-fledged content creation service with a handful of people working on content. Whatever the case, get website content with an agency that you feel comfortable with.
2. Job Board Content Agencies
A close cousin to the individual content agency or freelancer, these normally have a pool of hundreds or even thousands of website content creators that can accept your job from an open job board, or you can personally assign a writer from the archive. Examples are Zerys, Textbroker, and Media Piston. These sort of websites are normally cheaper to use, but you have to be careful not to go too low with your budget or you might run the risk of lower quality content.
Regardless, this is the most common way to get website content. There are going to be many more high quality content creators than questionable ones, too.
3. Job Bidding Websites
Yet another cousin of the individual agency and job board agency, this one happens to be another very common alternative to outsource content to a highly professional and experienced freelancer without having to directly deal with contracts. Your project will be posted on a job board, but instead of the freelancer just outright accepting the work on a first come, first serve method, they will instead "bid" on the project and you pick the best fit.
Sites like eLance, Guru, Freelancer, and other such places are job bidding websites with a huge list of freelancers with all sorts of marketing and content creation expertise--and happen to be very cost-effective to boot.
4. HARO (Help A Reporter Out)
A very interesting concept where you request your work to be created by freelancers looking to expand their portfolios and experienced, normally for free or very inexpensively. This website is perfect for businesses with a smaller content budget, but still want good results. However, much like the job board sites, you have to watch out for lower quality content because of the lower or free price tag.
5. Fiverr (Or Alternatives)
You've probably heard of the concept before: individuals will do a task for you for a pre-determined, upfront payment. The most popular website for this happens to be Fiverr, where people only ask for $5 to help you out. There are all sorts of writers and content creators on there waiting to flex their website content muscles!
Others include Gigbucks, Tenbux, and Tenrr. Search through the website and be able to find someone with exact expertise in your niche to get website content personally created for you, all within a very reasonable budget and fast turn-around time.
If you're outsourcing your website content creation, where do you like to look? Share your favorite sites in the comments below.