When you're outsourcing your online content to a content creator, there are some expectations between you and the creator that need to be upheld. Sometimes this is all stipulated in a contract, but there are some "unwritten rules" that anyone should expect when buying website content.
And if you're new to buying content instead of doing it in house, then keep in mind these expectations so that you don't have to deal with poorly created content and having to shell out for it, leaving you to rework your budget and new timeline for deadlines.
Receiving Content On Time
When you're putting together a content strategy or need some content for your website, you're obviously going to need to time everything out and figure out deadlines for each piece of content and when you can start implementing it all. Deadlines are also a very common responsibility writers and general content creators deal with on a daily basis, so it is expected that everything is finished on time.
While it might sound obvious enough, sometimes the deadline can just whoosh by and be completely forgotten, or things come up and it needs to be changed. While there are some exceptions to a change in deadline, if there's no excuse, then it's time to look elsewhere.
Utmost Quality From The Creator
We all know website content needs to be of the highest quality and ready to be published or implemented once completed, though sometimes that might mean some revisions and editing along the way. While that is perfectly fine to deal with when you're sent the final project it should be completely finished and be the best that the content creator offers. In order to alleviate this, you can normally browse through their portfolio and Google them to try to find some of their content out in the wild.
There are ways you can find content on the cheap, but you need to be careful when it comes to cheaper content creators and the services they offer. Outsourcing to a content creator will overall be less expensive for you, but, don't completely skimp out and try for the bottom of the barrel, either.
Instead, make a reasonable budget by looking at the costs of a few content creators you find online. Most of them will normally be within the same price range while offering different services. This is also important: what kind of website content do you need to get done? Will it be a complete overhaul or do you just need some things updated?
SEO & Keyword Research
Want to get more exposure for your business? Then you're going to have to work with the content creator to do a little bit of keyword research and include SEO into the website content. This is very simple to do and normally is a built-in part of the content creation service that you buy into.
However, this can also mean that the creator might go "overboard" and try to stuff too many keywords into the website content, which means you might get penalized by Google and lower in page rank. It is good to keep open communication about your SEO and keyword standards for your project, but it should be expected that the SEO is top notch and doesn't sound like it was made by a robot.
Finally, the all mighty call to action is going to be vital for any sort of website content and you should expect some sort of CTA implementation from the content creator. Most of the time, this means you add a little reminder or bullet point during the project notes that you would like a call to action to be included.
Buying content doesn't have to be a guessing game of quality and deadline management, you can easily find a perfect match to take care of all of your content needs. What are some other expectations you would include to this list?