Sometimes, we find it hard to explain to people just how much the Internet has changed in the past ten years. If you haven’t been following closely, it can seem like it’s roughly the same old World Wide Web. What’s easy to miss is how much more refined content on the Internet is these days, and how much better we understand the behaviors of Internet users.
If you haven’t investigated Internet marketing since the days of pop-up ads, the online marketing scene has changed drastically. Atlanta inbound marketing experts can show you new ways of putting your website in front of customers, and turning those visitors into valuable sales leads.
How does Atlanta inbound marketing help you? It’s as easy as 1, 2, 3! (Ah ha, ha!)
The 1, 2, 3 Ways Atlanta Inbound Marketing Improves Your Online Business
These days, more than 70% of Internet users research products online before buying. Your website isn’t simply a big billboard on the Information Superhighway anymore. It’s now one of the main avenues that your customers expect to use while researching you.
If you engage in inbound marketing, you’ll be reaching out directly to your customers. We can show you how to select the right keywords and how to structure your site to boost your rankings in online search engines. That leads directly to more people clicking on your site, checking out what you have to offer, and deciding to make a sale!
People have gotten scared by the cold, impersonal attitude that you so often see coming out of the largest corporations. They want to do business with companies that still have that personal touch, and who understand their customers’ needs. Atlanta inbound marketing shows you how to make those connections.
Your website can become a hub, not just of sales, but of information. With a blog, whitepapers, and videos, you can tell your story to the world. Everyday Internet users want to see your promotional materials before they buy. If you give them what they want, you’ll be pushing your sales while building your brand at the same time.
Interaction is the foundation of the Internet, and it’s something that Internet users have come to expect. Besides bringing people to you, and reaching out to them, you still have to do something else: let them talk back.
Atlanta inbound marketing shows you how social media marketing and interactive blog content can be leveraged to make your visitors want to talk to you. And if you give people online a chance to share their opinions, boy will they. You can now have direct two-way conversations with your fans in real-time, seeking their feedback and testing new ideas.
This interaction brings a hidden bonus as well, so let’s call this…
How is Atlanta inbound marketing most different from offline marketing? We have the ability to harness and interpret vastly more data about your visitors, their preferences, and ways to make your website better. Through the use of robust analytics software, you can learn more about your customers than you ever dreamed before.
And knowledge, as they say, is power.
The Inbound Marketing Advantage
Inbound marketing is cheaper, more effective, and more multi-functional than any other advertising plan that’s been dreamed up in the past. If you haven’t investigated what a full-service Atlanta inbound marketing firm can do for you, now is the perfect time to see for yourself.
We’re sitting on top of the greatest marketing tool the world has ever seen. Internet marketing specialists can make it work for you.
What are the most important aspects of inbound marketing for your firm?