We talk a lot about the importance of blogging here because despite a lot of changes in Internet marketing lately, blogging remains one of the most effective outreach efforts you can make. Blogs bring you new visitors, leads, and sales all while giving you a forum for interacting with your customers. And best of all, they’re free!
Well, sure, the blog itself is free, but one way or another you’re still paying for labor. Even if you’re the one writing it, your time is worth something, right? As your company continues to grow and demands on the time of yourself and your employees grow, hiring an articles outsourcing firm might seem like a good idea.
Let’s take a quick look at the positives and negatives of hiring outsourced writers for your blog.
The Benefits of Articles Outsourcing Services
Fundamentally, the biggest advantage to outsourcing your blogging is the time factor. Handing it off to professional writers means one less thing that has to be done in-house. This does mean changing an unbilled expense into one you’re actively paying for, but for many companies, that’s worth the time savings.
However, if you find the right writer, you’ll get several benefits above and beyond the obvious. Professional writers:
Likely have more experience in writing than anyone on-staff, leading to better articles.
Have time to devote to research that you don’t.
Are already familiar with SEO techniques and keyword usage.
Understand marketing tactics and how to reach your customers.
Follow and understand new online trends and can incorporate them into your content.
With a quality articles outsourcing provider, you can get very good content for your website at extremely affordable rates. It takes a lot of weight off your shoulders and puts them in the hand of an expert who’s there to give you the best blog they can. Blogging directly drives online conversions, so having more quality content on your website makes for very cheap marketing.
The Problem With Articles Outsourcing Services
The big issue with using an article-writing service is that it’s not you. If you have a strong vision for your company, its presentation, and how it relates to its customers, it may prove difficult to find an “off the shelf” writer who can give you the blogs you really want.
After all, it’s only truly unique and interesting content that generally gets widely shared. Don’t get us wrong, blogging at all will drive more traffic to your site, but for your online marketing to excel your blog writing has to excel as well. Finding a writer who can do this can be difficult.
Also, you will need to have lines of communication to your articles outsourcing services. The more detailed your wishes for your blog and its style, the more frequently you’ll need to communicate with your article writers. This is certainly not an insurmountable problem, but your writer will need to be “molded” to fit your style.
On Employing Articles Outsourcing Services
As with all things in online marketing, articles outsourcing isn’t a magic bullet. A hired writer will likely be more technically competent, but may lack your intimate understanding and connection to your customers.
If you honestly enjoy your blog and you are finding time to keep it updated, you probably don’t need to hire an outside service. However, if time pressures are mounting and you find the quality of your blog is dropping off, hiring internet marketing consultant could be just the thing to give your blog a shot in the arm.
So, how much of your own blogging do you do? Are you hands-on with your blog, or do you leave it to others?