As with any other type of service, the goal when hiring an inbound marketing agency is to create a successful long term business relationship. While there are many high quality options available, not all will be a good choice for your business. It is worth taking the time and effort to find out as much as you can about your choice before agreeing to hire them. It is essential you are confident that the agency understands your goals and will develop the best possible plan for your company.
There are a number of traits to look for in your agency:
1. High Quality
Any inbound marketing agency will say that they offer the highest quality service. The trick is to determine whether or not this is true before deciding on who to hire. Determining the quality of an agency is not too difficult; there are often plenty of features on the agency's website that will indicate whether the agency incorporates the best practices of inbound marketing into their campaigns. Examine how the company utilizes Call to Actions, blog posts, social sharing buttons, contact forms, landing pages and resource information.
2. Consultative Sales Process
An agency should provide you with a consultative sales process. This involves an understanding of your current situation, goals and challenges before any solutions are discussed.
3. Appropriate Core Competency
Every agency consists of a team with very different backgrounds and skills that directly affects core competencies. You might find one that is very high quality but this is redundant if they cannot deliver an appropriate service to your company. To ensure your choice is right for your business, request examples and ask direct questions to identify the core competency of the particular agency.
4. Customized Plans
A good agency will never impose a standard plan for your company. Every business has different needs and is in a distinct situation, which should be reflected by the marketing plan. Your agency should be able to develop a campaign that helps you meet your specific goals. Companies who are willing to be experimental and try new techniques with your business in mind should be especially highly regarded. These are the agencies who will not only figure out how to resolve mistakes but will turn errors into successes.
5. Transparency in Price
It is essential that you know exactly what your inbound marketing agency Atlanta is doing so that you know what you are paying for. A long standing partnership with your agency requires a high degree of trust.
6. Attention to Detail
Inbound marketing campaigns involve numerous aspects that all require special attention. Effective marketing involves attention to even the smallest detail and constant improvement. Your agency should be able to exemplify dedication to every part of your campaign from the very beginning.
7. Presentation of Results
There are so many ways to use data today. It is highly beneficial to know how your inbound marketing agency will communicate the results of your campaign including what metrics they will be using to express performance.
8. Willingness to Take on Any Job
It is likely that your campaign will present your agency with a variety of new challenges. Your choice must show their willingness to meet your demands and no fear of trying new things. This may mean a high level of customization including methods they have never before attempted.
9. Quality is Given Greater Importance Than Quantity
It is always better to receive great quality over a large amount of content at reasonable standards. Quality should be all encompassing in blog writing to downloads, social media posts, email blasts and any other channels you wish to use.
What features of an inbound marketing agency are important to your business?