Custom web content is the most important feature of your company website or blog in regard to search engine optimization. To maximize page rankings, you need a wealth of frequently updated, high quality content writing. While content can be purchased for cheap when it is recycled and generic, and you may even find well written content at a low price, as this content is not be written with your business in mind, it will not be nearly as effective as custom web content. Furthermore, when content is not completely original, Google does not display your website near the top of its page rankings; you will not be found by customers even if you have incredibly interesting and relevant information.
Another problem with generic content is that it is impossible to exemplify the unique features of your business, experience and expertise. If you are to persuade customers to buy your products or solicit your services, you need to build a relationship of trust. Generic content creates less leads and therefore less sales.
Following the tips below will ensure you develop the best custom web content.
1. Create Remarkable Content
Positive, upbeat content is far more likely to go viral than negative information. People enjoy content that makes them feel good and sparks emotions within them. The most popular content tends to arouse the sense of awe, but any information that is useful or surprising is beneficial provided that it is interesting.
It can often be hard to find inspiration for new custom website content creation. Use your RSS feed and take notes for ideas in the future. No matter what you choose to include, everything must somehow be related to your business goals. Also remember that ideas may come to you at random times and not necessarily when you are in the process of planning. Whenever you think of something new, make sure to write it down.
2. Optimize Your Content to Ensure You Are Found
Make sure you are always up to date with the changes to Google algorithms; for example, Panda and Penguin now mandate that content must be of high quality and be free from traditional SEO cheats, such as keyword stuffing, if it is to appear at the top of page rankings. This means it is now more important than ever to have custom web content.
One of the best ways to make your content SEO rich is to use the right keywords. As it is difficult to determine what people are searching for to find your business and information related to your sector, utilizing a tool such as the Google Adwords Keyword Tool will tell you how many people have searched for a specific keyword in any given month and how much competition is present.
It is much better to fit your content around your chosen keyword than to add the keyword afterward. The keyword should be placed in the title, the first sentence of the first paragraph, at least one of your headings, the page URL and the alternate text field of your images. Around one to three percent keyword density in written content is usually considered optimal.
3. Interact with Your Readers
Content is far more likely to be shared if you interact with your visitors. Communication can be achieved by asking your audience questions within the content in order to initiate communication in the comments.
Another method used to connect with readers is through constructive controversy on a topic that is not too hot. It is important that you establish credibility if you want to increase your traffic, which can be realized by developing a discussion with your readers. Subjects that are too contentious will cause all communication to cease so it is better to stick to opinions on topics such as new products, technology, ideas and gossip.
What has given you the most success when developing custom web content?