Keywords and SEO are two words that should go together like bread and butter or Butch and Sundance. You can't have SEO without keywords, and the quality of your keywords will, in large part, determine the success of your SEO.
Keyword SEO packages aren't an optional part of online marketing. They're one of the key ingredients and need to be considered as such.
Why Do Keywords Matter So Much?
Here's the problem with the Internet: there's too much stuff on it. There are hundreds of millions of websites out there, with untold billions of individual pages. Effectively, it's impossible to find anything online without having been told about it first. That was one of the first and biggest challenges that faced people moving online, just trying to find relevant content.
As a matter of fact, there was even a brief period when phonebook-like Internet Directories were published, trying to hand-catalog the contents of the online world.
Search engines were the solution to this problem. By using "search spiders," software which automatically scanned and indexed Internet content, they were able to create vast databases of links which were accessible by keyword searches. You typed in "beauty products" and AltaVista or Lycos gave you links about beauty supplies.
Search engines have changed over the years with Google coming out on top of the dog pile, but the basic idea remains the same. Aside from direct link-sharing, most people today find what they want online by using search engines.
And they're doing it by looking for keywords, whether they know it or not.
The Keyword-SEO Link
So, let's say you are a beauty supply company. You want people searching for "beauty supplies" online to see your website before those of your competitors. You need Google (or Bing) to consider your site one of the most relevant hits for "beauty supplies" so it will show up near the top of the search results.
That's Search Engine Optimization, or SEO.
In brief, you do this primarily through two means:
Peppering your website with the term "beauty supplies" so that search spiders clearly associate the term with you, and
Inspiring other people to link to your site using "beauty supplies" or a similar term.
So, keywords relate directly to your traffic, and that website traffic is what gets you leads and sales. The better your keywords are, and the more effectively they're implemented, the more easily interested customers will be able to find your website.
However, that's not the full picture.
Keyword SEO Packages Tie It Together
"Beauty supplies" is only one keyword. To be truly effective with your online marketing, you'll likely want at least a couple dozen keywords that all relate to your business. After all, if someone's looking for "beauty supplies," they might also be looking for "hair dye" or "cruelty-free makeup" or any similar concept.
You want as many of those as possible pointing at your site, which is where keyword SEO packages come in.
When you hire an Internet marketing specialist to create keyword packages for you, you're getting the benefit of years of online marketing experience coupled with some of the best analytical techniques available. A good SEO firm can look at your website, as well as those of your competitors, and find the keywords which will give you the most boost in traffic.
Sure, this is something you could theoretically do yourself, using free keyword tools, but you'll be missing out on the benefit of that experience. There are probably hundreds of keywords that might be tied to your webpage. Real experience is what tells you which will work and which won't.
If you're looking to increase your online presence, a new set of keyword SEO packages may be just the thing you need to move to the next level.
When's the last time you looked at your keywords? Is it time for an update?