Internet video marketing has become huge business in the last few years. As broadband has expanded and smartphones have become just as capable of streaming video as desktops, video has become one of the single best ways to promote yourself online.
Let's look at a few statistics real quick just to see how important it's become.
100 million online videos are watched every day.
45% of Internet users watch at least one video a month.
75% of business executives watch at least one business-related online video a week.
59% of execs prefer video to text.
80% of online users recall watching video ads on commercial websites.
That's a lot of content being pushed around! If you want to get a piece of that traffic for your business, you need to start making videos of your own.
If you want to get a jumpstart on the process, we've boiled down the Internet video marketing process to three key areas. If you can leverage these to get eyeballs on your videos, you'll be well on the way to being a video marketing success!
Three Top Strategies For Internet Video Marketing
I. Tell a story. Make it short, sweet, and hopefully funny.
OK, yeah, this is two tips in one, but they're related. First of all, one of the most vital things to know about ANY video you produce - from a 30-second consumer ad to a 10-minute investor piece - is that it needs to tell a story.
It needs to have a definite beginning that introduces ideas or problems, a paced flow, and a conclusion that returns to the original issues and addresses them. Using humor to tell your story is virtually always a plus unless you are dealing with very serious business.
It also can't take very long. If you look at this chart of viewing rates, you can see that there is a very steady dropoff in complete viewings as the length of the video increases. 85% of people will watch all of a 30 second clip, but only about half your viewers will still be around after three minutes.
II. Social media is your best friend.
Just like "SEO" and "keywords" go together like bread and butter, so do "online videos" and "social media." Every day, millions of YouTube videos are Liked and Shared. Every auto-shared Tweet with a video inspires an average of six clicks. Effectively, every time you convince someone on social media to share a video, you will be gaining more views from it.
Your Internet video marketing should be set up to make sharing as simple as possible, with one-click buttons to facilitate it. Ensure you've got a super-catchy title and a good synopsis for sites that pull metadata out of your content. However, do not openly ask for shares as that comes off as desperate. Having buttons is invitation enough; they'll share if they like it.
Here's a little trick: If you "like" your own videos on YouTube, they'll be automatically posted to your Facebook account with no further action needed!
III. Vary up your content.
Lastly, in our experience, mixing up your video content keeps people interested. Cater to the short attention span of Internet users. Mix in bits of live video, infographics, animation, slides, and whatever else might be appropriate if your video is going to be more than a minute or two long. A "multimedia" video is almost certain to attract more attention and shares than one which is three minutes of someone talking into the camera.
Protip: The generic "flashy" transition effects in most video editing software packages look cheap and nasty. Just use straight cuts or fades when editing. It's more professional.
So, hopefully this gets you started down the road of Internet video marketing success! In the meantime, have you ever had one of your Internet marketing videos go viral? If so, what factors made it shine?