Here at 98toGo, sometimes we're a bit surprised at how much resistance some companies have to the idea of hiring an inbound marketing company. There's something very personal about a website, and a lot of business owners worry about issues like losing control of it, or allowing an "outsider" to become the voice of their company.
However, as we see it, hiring an inbound marketing agency is really no different than hiring a traditional advertising firm. After all, how many major brick-and-mortar businesses don't hire some ad men to handle their terrestrial marketing for them? Practically none. Doing your ads in-house is something that only small firms do, and then generally only for budgetary reasons.
If you're still on the fence about whether an SEO marketing firm is right for you, here are a few reasons that might change your mind.
Why Should I Hire An Inbound Marketing Company?
I. Your customers won't know the difference.
We find that companies who emphasize a personal touch often worry that outsourcing their inbound marketing will cause their website to become impersonal or distant. This simply isn't the case.
Good inbound marketing will help you better communicate your ideas to a wider audience, and will help engage them. Visitors won't know that it's not "really" you writing your blogs or producing your video content.
II. You'll have more time to focus on the things that matter.
Fundamentally, if you're doing your inbound marketing in-house, that means you and other people on your staff are spending their time on that, rather than focusing on your core business. Advertising certainly helps build a company, but nothing can replace the need for a well-run business focused on its market and its customers.
How many hours of useful productivity should be sacrificed so your SEO content can be created in-house? As far as we're concerned, the answer should be "none." You have more important things to do, like managing your business.
III. Experience and expertise make a difference.
Marketing isn't easy, and it takes a lot of experience to get it right. Even in a relatively new field like SEO, there is still a world of difference between newcomers and established marketing agencies with years of experience under their belt. An inbound marketing company already knows how to do the things you'd have to learn for yourself.
Rather than trying to do everything yourself, doesn't it make more sense to hire people who already understand the subject and can kickstart your online marketing quickly? You'll get better results, and faster, than if you did it yourself.
IV. All the cool kids are doing it!
No, seriously. You might be surprised to know just how many companies are outsourcing some or all of their online content! According to this this recent Brandpoint study, 70% of businesses in 2012 will be outsourcing some or all of their content creation, and that number is only expected to grow in the future.
Online marketing companies truly are becoming as ubiquitous in the online world as they are offline. Just as no one would seriously expect an offline business to do all their own advertising, the days that people expect anything different from online firms are rapidly ending.
At this point, hiring an online marketing firm is something most growing businesses will need to look into, simply for the sake of staying ahead of the curve. Content marketing is becoming a specialized industry providing a specialized service that most businesses simply don't have the time, money, or talent to create for themselves.
If you've been thinking your website could be performing better, or you just don't understand why you aren't getting enough clicks, just give us a shout and we'll be happy to talk about how to improve your website's performance!
What other concerns do you have? Are there other reasons holding you back from hiring an inbound marketing firm?