The explosion of SEO and inbound marketing has completely reshaped the face of the freelance writing industry. Ten years ago, hiring article writers for websites was an expensive proposition; you'd be looking at paying magazine rates for content and few websites could afford that.
However, since content marketing has become the standard, rates for website content have fallen through the floor. The huge demand has created a glut of writers all eager to get in on the game, and right now, you can really benefit from the market. Quality article writers for websites available at rates generally well under 5c/word, unless you're in an extremely technical field.
This means that practically every company who wants to start a business blog can easily obtain all the writing they need for it!
If you're interested in hiring freelance writers for your website but aren't sure where to start, here are a places you can look to get in touch with writers you can afford.
Sources For The Best Article Writers for Websites
I. Use a Content Broker
Probably the easiest and safest way of getting in touch with writers is through a brokerage service, such as Zerys, Textbroker, or Odesk. These services screen their writers beforehand, generally assigning them quality ratings as well as having them pick speciality areas. This makes it simple to find a writer to match your needs and budget.
They also offer several other benefits that justify their service charge:
Guaranteed delivery and payments.
Arbitration services in case of conflict.
The ability to post jobs for hire to a collective job board.
Being able to directly assign jobs to favorite writers.
If you're new to buying content, this is probably the best place to start. You pay a bit in service charges (generally around a 25%-33% markup) but with reputable services, it's a safe and easy transaction for both parties.
(Note: Some of these services are more properly termed "content farms" and cannot be relied on for quality. Research the service you want to use beforehand.)
II. Hire Freelancers Directly
There are plenty of article writers for websites who've put up virtual shingles online and are trying to make it on their own. The good ones generally have robust portfolios available for you to peruse, making it easy to gauge their quality. There are also a number of websites such as http://www.freelancewriting.com which offer similar job board services as the brokered sites, but without as many services or overhead.
If you like to take a hands-on approach and don't mind doing some haggling, the writers who can afford to maintain their own sites are probably a step up in quality, but you'll probably pay a bit more too. If you're looking to have a single semi-permanent writer, this may be a good option.
III. Hire a Full Internet Marketing Firm
Why do things in half measures? If you go all the way and hire a true Internet marketing specialist, you'll get much more than blog writing. You'll have access to writers who understand SEO and can work with you on your keywords as well as your inbound marketing strategies. You can also get additional services such as social media marketing and custom video productions.
Yes, hiring an Internet marketing firm is certainly more expensive than simply hiring article writers for websites, but you can do so much more with it as well. Your content will be better-written and more closely tied to your overall strategic vision.
No matter how you go about getting your content, now is the perfect time to beef up that business blog and improve your outreach. Well-written website content drives leads and sales, bringing you new business and opportunities. With the right writer by your side, you can go anywhere.
Where have you had the best luck hiring freelance article writers? Let the world know where to look!