The world of SEO content writing is changing, but as far as we're concerned, it's for the better. You may have heard stories online in the past few months about how the changes to inbound marking by Google, have caused significant difficulties for online marketers. Some people have even gone so far as to try to claim that Google wants to "kill" SEO.
Well, it's not true. First, we've got direct comments on the matter from Google which help to clarify their intentions. They aren't trying to kill SEO content writing, they're just trying to force those using SEO to use above-board strategies focused on improving the user experience above all else. They're trying to weed out the "black hat" SEO firms that use tricks rather than good content.
In short, their search engine dominance has handed Google the power to shift the direction the entire Internet takes, so they're using that power to try to make cyberspace a better place for the users.
And we're all for it.
Better SEO Content Writing For Fun And Profit
One of our biggest objections to black hat SEO writing is how unprofessional it is. What does it matter if your site is #1 on Google for a certain keyword if the link goes to a site full of spammy articles that probably weren't even written by a human being? No one rational is going to want to purchase from that site.
Worse, a potential customer who repeatedly has this problem - seeing a promising-looking link that turns out to be worthless - is eventually going to decide to stop relying on search engines to look for information. That hurts all of us. Plus, all of these websites using bad SEO are just making the online signal-to-noise ratio even worse.
Just think about it, which would you rather have? And which would you rather visit?
A)A professional, well-designed website full of useful content that engages your customers, builds your brand, and encourages them to spread word about you...
B)A sloppy site full of useless content that exists only to try to trick people into viewing your paid advertisements before they close the window and go elsewhere?
This shouldn't be a hard question to answer.
SEO Is Now CEO
It's now time to add another TLA to your never-ending list of online acronyms: CEO. Customer Experience Optimization.
As Google refines their search engine to emphasize the quality of a user's experience, it makes sense that the SEO industry is going to follow. We don't have much choice. So, the new focus of online marketing is shifting to focus more directly on the customer:
Giving them easy-to-navigate websites.
Filling those websites with content they want to read.
Ensuring your content writing is original and not plagiarized.
Not using tricks to get people to unknowingly link to you.
If you haven't sat down with your web designer to talk seriously about your UX - User eXperience - now is the time to do so. Consult Google's current webmaster guidelines for their suggestions on how to make it better.
Link Earning, Not Building
The point of all these refinements, from a practical standpoint, goes beyond wanting higher rankings on Google. It's about finding new ways to gain organic links from other Internet users, both in the form of social media referrals as well as direct links from other websites.
Since Google is cracking down on virtually all forms of inorganic link building - such as outright buying/trading for links - it means you have to earn them, the old fashioned way, by producing great content. You can't cheat your way to link-building success any more.
If you provide good SEO content writing on a website that is easy for your users to navigate, you'll get more sales. And, as a bonus, you also get more inbound links and better SEO as part of the bargain!
We just don't see much wrong with that. Do you?