One of the best things about marketing through web content articles is that they are remarkably multipurpose. Your business blogging, ebooks, white papers, and other online content can be utilized in a variety of different ways, supporting each other and adding to your overall SEO strategies.
The trick to multitasking with your web content articles mostly involves remembering all the different ways that people can find you and your content, and looking for ways to cross-pollinate. When it comes down to it, the more people who see your web content, the better your online marketing is going to pay off.
So, here are some tips for getting the most juice out of your web content articles!
Multi-Tasking Your Web Content
I. Write to specific markets and know where they can be reached.
When trying to make your content multitask, it may be tempting to try to write "generic" articles with as broad a reach as possible. While this can work, in general, it's better to focus your marketing efforts on specific market or demographic groups.
Rather than writing your content so it can be shared anywhere, at any time, write it towards specific groups and then use market research to decide the best places to spread your message.
II. Know your social media demographics.
One of the easiest ways to make your content multitask is to spread it across social media. However, per part one, you shouldn't take a shotgun approach to this. Take some time to study the demographics of various social media websites and try to be discriminating in how you spread your content around.
Companies that blindly spam social media with their messaging tend to be disregarded, but if you carefully choose which pieces of content to push according to where you'll be placing them, you'll get much better returns.
III. Leverage those Calls-to-Action
Your web content articles aren't just there to inform. You're writing them to convert visitors into leads and sales. Calls to Action (CTAs) are among the best and most direct ways of doing this.
One great thing about CTAs is that you can have as many different ones as you like. Look at your most popular articles and topics, and try to design some of your CTAs and landing pages specifically to appeal to people reading those articles. This could be as basic as a button saying "Learn more about (blog topic) with our ebook!" or, preferably, something a little more subtle and integrated.
Either way, if you make your CTAs more directly relevant to your content, and track your results with analytics, your blog will become a more powerful sales tool.
IV. Use different kinds of content.
Blogs don't have to be restricted to solely written content. Within the context of a blog, you can include other forms of content and media, including:
Audio, such as interviews
The cool part is that all of these elements can also be used and shared independently of your blog. A slideshow you prepare to illustrate a tricky technique could be just as easily shared by itself on Slideshare, with links back to your original blog or website. The same is true for any video content and YouTube. Infographics can be shared on everything from Flickr to Pinterest.
By putting independent sub-sections of your blog on other sites, you're getting more work out of the content, as well as putting it where more people will see it. By tracking response rates, you can quickly learn which media work best for you and how to cross-promote them effectively.
Work Smarter, Not Harder
If there's a lesson here, it's simply that you should make your web content articles work for you. Look for appropriate ways to spread your content around and lead new people back to your blog.
What other tricks do you have for making web content that multitasks?