Google changes its algorithms around 500 times a year in order to ensure the best content is ranked highest on its search engine results lists. Most of the changes are minor and go unnoticed by website content creators but some have more significant effects on site rankings. The two that have had the biggest impact are named Google Panda and Penguin, respectively. Panda and Penguin have meant that content is more important than ever to websites who want to improve their rankings in Google.
Google Panda is just one method of many used to filter website content. Content that is considered to be useful is ranked highly while content that lacks substance may not appear on the search engine result page at all. Websites with numerous pages tagged as low value may even be penalized as a whole. If traffic to your website saw a sharp drop after February 24, 2011, it is very likely that it was affected by Panda changes.
Launched on April 24, 2012, Google Penguin is still in relatively early days. The algorithm lowers the rankings of websites who breach Google Webmaster Guidelines by using disallowed SEO techniques such as keyword stuffing, cloaking (where the page delivered to the search engine spider is completely different from what the user's browser receives), link purchasing and other schemes, and intentional creation of identical content. Once again, a decrease in traffic from the date Penguin was implemented could mean your website was affected by these changes; however, in contrast, a rise in traffic could mean you benefited from the new algorithm.
The changes created by Google Panda and Penguin emphasize the ever increasing importance of having high quality website content if your site is to be found by Internet users. The best place to find such content is by outsourcing work to an article writing service. An article writing service can ensure your website recovers from Google Panda by creating unique, practical, well researched content and reliable information. Copied, low value and redundant content is eliminated and writing is free from spelling and grammar mistakes.
Similarly, article writing services can help improve traffic in regards to the Google Penguin algorithm. Content is written around keywords instead of inserting words into the text after the article is finished giving content an unnatural feel. Professional SEO content creators have good knowledge of how to optimize title tags and images and know the best ways to implement a link building strategy such as by using your brand names, company name, website URL and other keywords for anchor text.
New algorithms are being developed by Google all the time. Even if your website manages to pass Panda and Penguin, you may not be so lucky next time especially if you choose to disregard Google Webmaster Guidelines. Outsourcing your article writing to a reputable company will always lead to high quality content that will continue to ensure your website is ranked highly in the future. Without, new algorithms that could take affect in a few years or just a few months could mean that your content needs to be deleted. It is far better to invest your time and money in high quality website content now as you never know when your schemes and low quality articles will be discovered, leaving your website with nothing.
How has outsourcing to article writing services benefited your website? Have you changed the way you look at your websites content since the Google updates have surfaced? Share what you have learned with us!