A lot of businesses getting their feet wet in content marketing get a blog going, and then say "Now what?" While blogging is a great way to attract leads and customers, there is still a world of content out there that is waiting to be explored. This is where a content creation company thrives, helping small and medium-sized businesses branch out into other forms of content marketing.
However, you don't have to hire content creation companies to get in on this. Many of the more advanced forms of content marketing are still quite do-able for a company that's creative and dedicated.
So, here are some ideas for more content you can produce that will gain you more attention, without breaking your Internet marketing budget.
Great Ideas For Inbound Marketing Straight From The Content Creation Companies
Do you have ideas to express that involve a lot of charts and graphs? Rather than writing a blog, do a slideshow instead! Websites like Slideshare allow you to upload slideshows for free, with links to and from your main website. Popular Slideshare presentations also can rank highly on Google on their own, giving you another route to SERP success. They also are extremely popular among business owners.
A good slideshow presentation can communicate a huge amount of information, and visitors can go through it at their own pace. Just remember that, as with all content marketing, content is the key word. These need to be substantial and information-heavy, not just fluff put into graphs to make it look impressive.
Podcasts may be seen as "last generation" technology, but they're still extremely popular. Thousands of sites are still producing them, and a large number of people worldwide both listen to them and take action such as sharing them or buying products advertised.
The best thing about podcasts is that the technology is practically ubiquitous at this point. Any MP3 or other media player can play them, as can any Internet-connected computer. Much like radio in the offline world, they're among the most democratic of the content types. Anyone can enjoy them.
Plus, all you need to make them is a computer with any sort of microphone and sound editing software. Try Audacity if you need free, easy-to-use audio software.
A lot of businesses look at video as being something that can only be effectively handled by content creation companies. While it's true that advanced videos with actual acting or animation probably will have to be produced by an outside company, that doesn't mean you're locked out of video.
As an alternative to blogging, try vlogging instead! (Yes, that's a word. Really.) Vlogs have been growing in popularity in the last few years, and are easy to produce on any computer with a webcam. Fundamentally, all you have to do is record yourself giving a spoken presentation, so it requires very little post-production and editing. If you do need video software, here's a nice list of some of the best free packages at TechSupportAlert.
Even slightly more ambitious productions are entirely possible if you have a decent handheld digital video recorder. Try filming your production process and editing it into a short documentary about how your business does its stuff.
Don't Forget To Share!
The other thing that content creation companies understand is how well any of the above forms of content marketing work in combination with social media. No matter what kind of content you have, make sure it's easy for visitors to share it on their favorite social websites. Vlogs and slideshows are especially good for social sharing.
No matter the size of your business or your budget, there are brand new content marketing opportunities waiting for you. Don't be content with simply blogging; branch out and attract more followers with a variety of content!
What are your favorite tricks for doing great content marketing on the cheap?