While we do often preach the benefits of hiring web content developers to assist you in your content marketing strategies, we'd be less than honest if we didn't talk a bit about the new challenges this will present you with. It's obviously not a magic bullet solution to all your SEO problems, and there are some things you need to know to get the most use from your content writers.
So, here are a few common complaints people have about web content developers, and steps you can take to make sure they aren't an issue for you.
How To Have Good Relations With Your Web Content Developers
Problem #1: I'm giving up control of my content.
Obviously, by allowing someone else to write for you, you are giving them some measure of control over what goes on your website. However, there's no reason to give up control entirely. You can still dictate what articles are to be written, what the content should be, and of course, what keywords get used.
If you want to cede control, most freelance writers are happy coming up with their own material within some guidelines. If you want more control, then send your writers a summary or outline of what you want written, and they'll write to it.
Problem #2: My web content developer doesn't match my strategies.
Well, of course, occasionally plain conflicts in style or personality do emerge. Sometimes a writer turns out to simply be the wrong for your business without anyone being "at fault."
That said, the vast majority of the time, simple communication will solve the problem. If your writers aren't matching your strategies, chances are they simply don't understand them. If you have a discussion with your writers about what your master plans are and how the writers fit into them, they're a lot more likely to change their style to match.
Remember, especially if you're dealing with people remotely over the Internet, your outsourced content writer knows nothing about your overall plans besides what you tell them. They're not going to be able to guess it for themselves.
Problem #3: The content I'm getting is inconsistent or doesn't match the style of the site.
This is another area where communication helps. If you're having problems getting writers to match your preferred style, create a style guide. Actually, even if you aren't hiring web content developers, it's a good idea just for your own sake.
Simply write down a list of preferred stylistic elements, such as what narrative voice to use, how serious or frivolous the writing style should be, and anything else like your preferences for using subheadings or bullet points. Then you have a ready-to-go content guide that can be handed out to anyone who writes for your website, whether they're in-house or outsourced.
Problem #4: My blogs aren't engaging my customers as well as I'd like.
This is a problem that can have a variety of causes, from poor writing to poor strategies. Here are a few different ways to approach it:
Create a well-defined profile of your ideal target markets to specify who your writer should be writing towards.
Ask them to include more openly engaging content, such as questions to the reader or open-ended blogs exploring big concepts and looking for suggestions.
Add social sharing buttons, to encourage visitors to share your content.
Try out new and different calls to action to try to increase interest in your products.
Of course, sometimes this is also just a case of the writer being a poor fit. If you try some of the above and nothing works, it may be time to look for a new writer.
In short, hiring web content developers is still a great way to boost your content marketing strategies, just understand your writer will have to be managed like any employee.
So, how do you wrangle your content writers?