There are a lot of ways to implement blog marketing in your online marketing strategies. Are you making the most of your blog?
A lot of people, unfortunately, tend to have a "if you build it, they will come" attitude towards their blog. Yes, that's part of the idea behind having a blog, but there are still plenty of ways that you can proactively advance your blog marketing as well. You don't have to wait for people to come to you; you can reach out to them instead.
So, if you have a blog but you're looking to give it a boost, here are some more advanced blog marketing strategies that will help get you noticed!
Expanding Your Blog Marketing Strategies
I. Embrace Social Media
Social media marketing is experiencing a huge boom right now, and is among the most influential sources for customers looking for product information or recommendations. We feel that social media and blogging work hand-in-hand. You could try to:
Put multiple sharing buttons directly on your blogs and landing pages to encourage shares.
Announce important blogs or product developments through social media.
Court power users of social media, people who have many fans or followers, and convince them to share your material.
II. Branch Out Into Graphic Content
Internet Video marketing can also work alongside your blog marketing strategies, enhancing your content and expanding it. It also provides multiple new ways of driving people to your website and encouraging them to talk about you online. Among the benefits:
Online videos can be directly integrated into your blog posts, expanding the content with live-action or animated segments fleshing out tricky points.
Since your videos are on both your website and on the hosting site, like YouTube, you can enjoy crossover traffic as one sends leads to the other.
Popular YouTube videos can jump to the top of Google's search results, giving you an easy SEO boost and bringing your website to the attention of more people.
Slideshows hosted on sites like Slideshare can achieve much the same effect, and are less costly to produce.
III. Utilize Article-Hosting Websites
There are numerous sites out there, such as PR Web, Squidoo, and EzineArticles, which allow you to upload articles for free hosting. While you have to submit a lot of content for it to make a difference, it's cheap and it can easily drive more traffic to your main blog. You can:
Create brand-new avenues for increasing your search engine results by having your articles in multiple databases.
Link from popular articles directly to your blog, encouraging people to visit your main site.
Gain more credibility by producing good articles and white papers that people link to.
IV. Collaborate With Other Blogs
Guest-blogging is a great activity for bloggers to engage in, and the best part about it is that it's an entirely positive form of Internet marketing. Both the blogger and the website hosting their guest blog should receive a boost in popularity and experience some crossover traffic as their fan bases mingle.
Good guest blogs will increase your own visibility, as well as encouraging other people to invite you to blog for them in the future.
Just remember to give as well as you get. If a credible blogger approaches you about guest-blogging on your site, there's rarely a good reason to say no. It's win-win either way.
When you're working on your blog marketing strategies, just remember that your blog has two main functions. It's an outreach tool meant to help you communicate with your customers, but it's also a direct conduit for new leads to find you. Strategies that keep both of these paths in mind will bring you the most success.
And, of course, if you have any clever strategies of your own for leveraging your blog, we'd love to hear about them in the comments!