Atlanta is a hub of commerce and has a long history of knowing about good advertising. As part of this legacy, we believe that Atlanta blog writers are among the best in the business. Surrounded with successful companies like Turner Broadcasting and Coca-Cola, they see every day what marketing works and what doesn't. Atlanta blog writers on are one of the front lines of the Internet marketing revolution.
A lot of folks out there like to write blogs, but there is still far more to the industry than just writing some quick copy and waiting for the visitors to come rolling in. There's a real art to business blog writing, and it takes awhile to learn.
Here are some great tips from our Atlanta blog writers to take your blogging to the next level.
Fresh Atlanta Tips For Your Business Blogging
I. Your blogging should build a community.
Engagement is the watchword for building leads and customers online. You have to give people a reason to care about you and entice them into interacting with you. Your blog should be the hub of this community, with "branch offices" in other social media areas, all set up to try to lead people back to your website.
Write your blog articles with an eye towards inspiring people to reply and interact with you. Ask questions. Admit when you don't have all the data you need. Make interesting suggestions about the future and see what people make of them. Then extend this into social media with variations on those same themes, to provide continuity.
II. Create an editorial style sheet.
Once you've gotten your feet wet in blogging and have a good idea what goals you have for it, commit some of it to paper. Create a style sheet that details what your blog is about, how it's written, and what attributes make it special. This would include elements like:
Which narrative voice (first, second, or third person) it uses.
How formal or informal it is.
Your overall goal for your blogs.
Target article lengths.
Information on your market demographics and how to speak to them.
Words to stress, such as keywords, as well as words to avoid using.
Topics frequently discussed.
Localization issues, such as using American vs British English.
This accomplishes two things. First, it gives you a handy reference if you ever feel lost or need to make sure your blogging is going as planned. Second, should you find yourself needing to hire a blog writer, it's an easy all-in-one document that gets them up to speed on what your blog is supposed to look like. It can be a real time-saver when outsourcing.
III. Get great guest bloggers.
Guest blogging continues to be a popular format, and it's easy to see why. It's a win-win situation for everyone involved. They get exposure, you get novelty, and usually both of you see a bit of a boost from it.
Social media is a great way to recruit them. Find people on Facebook, Twitter, or Linked-In and strike up a conversation. Most people who blog are usually happy to do a guest blog if your site is relevant to them. Plus, recruiting them via social media means many of their followers will be exposed to you for the first time.
Also embrace opportunities to write your own guest blogs when they come along.
Finally, just a quick warning:
Content matters more than ever for Atlanta blog writers.
As we've discussed, Google has been cracking down lately on websites practicing bad SEO and filling their sites with junk content. If you've been coasting on your blog, now is the time to really work on filling it with good articles that people want to read. It'll help your SEO, and it will get you more customers.
How are you changing your writing tactics to maximize your blog's effectiveness?