Here at 98toGo, we believe that engagement is the true key to successful Atlanta social media marketing. Engaging your customers and making them want to interact with you is how you build fans and followers. An active, engaged social media marketing service base is one which will share your posts and retweet you tweets, while at the same time making your corner of the web into a vibrant place people want to experience.
Our brand of Atlanta social media marketing is all about helping you get the most from your social media accounts. Anyone can have a Facebook or Twitter account, but true online marketing masters know how to leverage it to best effect, enhancing all their other online marketing efforts.
Here are a three new strategies for boosting your social media marketing strategies, Atlanta-style:
Hot Strategies For Successful Atlanta Social Media Marketing
I. Use social media for outreach.
Generally speaking, you're not going to make many sales off social media directly. There are a few situations where this is possible – such as musicians selling MP3s on Facebook – but for most people, that's not an option. So, don't treat social media like a sales channel. Treat it like it's your embassy to a specific group of Internet viewers instead.
As such, try to learn as much as you can about each social media outlet you're on and tailor your messages specifically to its users.
II. Generate content through conversation.
As we like to say, content is king in Internet marketing. However, this presents a problem when dealing with formats with extremely restricted submission lengths. Facebook posts over a paragraph are problematic and, of course, Tweets can only be 140 characters long. Some, like Pinterest, are overwhelmingly tilted to favor visuals over text.
The trick to resolving this paradox is to get your followers involved. Rather than issuing missives, you should ask questions, seek suggestions, and generate conversations. Good discussions often create the best content, and they also bring visitors back to your social feed over and over looking for more. If you're looking for ideas, this recent article on Pringles' Facebook strategies has a nice analysis of their strategies for truly engaging their fans.
III. Keep following new trends.
The Internet moves at a ridiculously fast pace, and the rate at which new websites are born and grow to prominence only to be pushed aside by another newcomer can be astounding. If you want to make the most of your Atlanta social media marketing strategies, you need to always have an eye on the headlines.
For example, here's a free tipoff that virtually no one in social media marketing is talking about right now: A couple months ago, the massive World Wrestling Entertainment (WWE) group partnered with startup video-sharing site Tout, financing it extensively and working it directly into their live television broadcasts. This has caused a huge boost in traffic to Tout – which is basically to YouTube what Twitter is to Facebook – and will almost certainly cause it to grow significantly in popularity in the months to come.
Now, this may or may not be the time to move onto Tout, but the point is, the Internet landscape can change overnight. You need to keep up on which ones have become potential successes, and these sorts of business deals often act as bellwethers.
Finally, our most important Atlanta social media marketing strategy is simply: Keep it up. Social media strategies are slow starters, and it may take you awhile to see success with them. But, as long as you keep your eyes open for new opportunities to engage, you'll benefit from them.
What social media marketing strategies have worked for you?