Sometimes you just want to jump up and down and scream, "It's just a website! It's not magic!" But what if you learned that with a few simple tricks you could double or triple the number of leads it generates? If you think that's magic, then reach into this bag of tricks to see how a content creation company can do exactly that for you.
Wave the Magic Wand
Just as the pen is mightier than the sword, the internet is mightier than the pen. A staff of professional writers will take the facts you provide and transform them into exciting blogs that will engage your audience and keep them coming back for more. Your website traffic will grow by around 55 percent.
Say the Magic Words
Interwoven within your blogs, custom keywords will reach out to search engines and draw your customers into your site. Known as Search Engine Optimization, or SEO packages, this collection of keywords will drive customers who are searching by these words directly to your site.
Collect the Tickets
You need to know if your website is effectively generating leads and bringing in business, not just any business, but the customers you are trying to target. A monthly review of hard data including visits, leads, and ultimate conversions is an important tool for measuring results.
Turn on the Spotlight
To make sure your site is and continues to be the best show in town, tools known as search spiders explore your site for search engines like Google and Bing to explore the volume of informative content by indexing titles and tags. A content creation company will ensure the strength of your site to feed these spiders and encourage their return. A content creation company can help you avoid pitfalls that make it difficult for search spiders to index your content. It will help you ensure effective navigation through clearly interlinked pages and help create a strong site map.
Add New Acts
Entertaining videos can turn information from ho, hum to oh, wow and do it in a hurry. Information presented in a fun format not only brightens the viewer's day, it creates a memorable experience. He is now an educated customer that enjoyed the show and will come back for an encore. White papers and e-books are wonderful additions to the site that can help while away the time your customer spends on a commuter train while providing valuable information he needs and informing him of services you provide.
Don't Forget the Previews
One of the most powerful tools a content creation company brings to the table is a strong call to action. This is an invitation to order, download, call, stop by or whatever you want from your audience to magically change your viewer to your customers. You have entertained them, taught them, counted them and now it's time for them to provide you with contact information and a clue as to what interests them. What do you look for on a website?
Invite Your Friends
Social media has moved up in the world of business communication and should not be ignored. Facebook is a great place for your videos to "go viral" and be seen around the globe. For business to business connections, you may prefer to register with Linked-In. Are you comfortable with social media as a tool for your business?
No one knows your business better than you do, but if you need some help sharing information with the rest of the world, a content creation company may be the very magic you need to transform your business to the next level. Please share your challenges with us in the comments.