Outsourced content has many advantages. For one, hiring a third-party writer allows you to have more time for your business and personal life. Also, if you're careful enough to get the best writers, you can have high-quality articles for affordable prices.
However, outsourcing your website content is not without risks. You can end up with unreliable writers who'll just waste your time and money, and also wear off your patience. To protect yourself, here are seven things you can do:
1. Put an attractive price on your projects.
There are many writers who are willing to work for really low prices, but don't forget that you get what you pay for. Skilled and experienced writers know their worth, so they tend to stay away from jobs that pay pennies. Now, the good thing is that the higher rates that better writers go for are still pocket-friendly, so you're not going to break the bank even when you pay more.
2. Choose writers with good ratings.
If you're just starting to outsource content, it's best to get writers with solid testimonials from satisfied clients. Writers with proven track records are likely to be consistent in delivering high-quality content since they already have a name to take care of. Once you've been outsourcing for a while, you can take a risk with new writers who have potential. This is a great way to discover talent to add to your roster of writers.
3. Be clear with your instructions.
Unclear directions lead to many time-consuming revisions. Thus, it's best to start with a guide that explicitly states what you want, such as number of words, keyword density, format, etc. On top of that, be available to answer questions. It may seem tedious to you, but your writers will appreciate it if they have a detailed vision of what the final articles are supposed to be like.
4. Check your writers' progress.
To make sure that your writers meet the deadlines you set, check up on them regularly. For long-term projects or bulk assignments, you can ask for status reports to track their progress. Better yet, you can divide the work into several stages so that you can set deadlines for each phase. Doing so can help you find out if your writers are diligently working on their tasks, or if they're planning to cram at the last minute.
5. Ask for revisions when necessary.
Once you receive your writers' submissions, review them thoroughly for any errors. Then, inform them of what they need to change. In this way, they'll grow as writers and they'll also get to know more about your needs as a client. This can help them write better articles for you in the future if you plan to continue to outsource article writing. It's also a great way to establish a professional relationship with them.
6. Leave a fair rating.
In an industry where competition is tough, ratings from clients act as recommendations. If you're happy working with your writers, give them the feedback that they deserve and be generous with your testimonials. Point out the exact reasons that make working with them a great experience. It can be their responsiveness, expertise, punctuality, etc. Of course, the same goes for writers who don't live up to your expectations. When you have to leave a negative rating, be sure to keep your comments non-personal.
7. Stay in touch with writers you trust.
If you come across writers with reliable skills and work ethic, keep in contact with them if you still have more work waiting to be done. It can be a bit hard to find writers whom you love to work with on a long-term basis. Once you find them, don't let go of them!
When you outsource content the right way, you'll discover that it is a rewarding experience indeed. What do you like about hiring contractors? Sound off in the comments section below! We'd like to hear from you!