Paying for web content is an expense that you can easily avoid. After all, why would your company need professionally written content? Articles and blog posts are meant for news organizations – not for companies like yours. Why pay an additional fee to some content writing service when you can ask one of your employees to quickly type up a list of your services? You don’t need some fancy marketing firm to come in and start telling you what to do. After all, you’ve been running your company successfully for years without professional web content. All you really need is a little intro paragraph and a few flowery little tag lines. Anyone can do that, right?
The answer is a resounding “No way!” Contrary to popular belief, web content is much more than a few paragraphs of words used to fill up a page. There are all sorts of additional benefits you can gain by paying for professional, top quality website content instead of letting an inexperienced staff member jot down a couple sentences of text. When it comes to websites, content is just as important as the layout and design. Good content, like great design, will captivate your audience. On the other hand, poor content writing, like poor design, will limit your ability to effectively reach your potential customers.
Here are the top three reasons why you need quality content for your website:
Credibility. When a potential customer searches for a particular product or service online, they’re probably going to browse through at least two or three different websites before they make a decision. Your web content is your opportunity to show users why you’re their best bet. In other words, this copy needs to be well-crafted, intelligently composed and touch on all of the most important aspects of your business. Web content that is poorly written and contains numerous spelling and grammar errors will immediately cause your customers to doubt your abilities. After all, why should they trust the quality of your products or services when you can’t even manage to write a cohesive paragraph?
Lead Generation. Thanks to the fast-paced online world, you have less than five seconds to capture the attention of users, and another five seconds to convert them into customers. That’s exactly why your content needs to be entertaining, well-written and full of colorful language. It also needs to utilize search engine optimization (SEO) tactics so you can increase your page rank and show up consistently in web searches. Professional web content can help you achieve these objectives and increase the amount of leads you generate from your website.
Money Savings. At first, it may seem odd to think that your websites content can somehow save you money. After all, don’t you have to pay for quality copy? The fact of the matter is that well written web content can achieve many of the same goals as many of your advertising efforts – and has the potential to land you even more new business than a radio spot or a print media ad for a much smaller price tag.
Overall, when it comes to websites, content has the power to make or break each individual sale. Instead of filling your website with a bunch of unoriginal, unprofessional junk, hire a professional who can help you establish your credibility and increase your leads. It may be an additional investment but, as every successful business owner knows, top quality product doesn’t come for free.
Now, please share with us, have you ever paid for professional web content? Did you see results?