As content marketing has risen to be one of the most dominant forms of advertising on the Internet, the job of content writing has grown right alongside it. Once a niche industry, this is now becoming a popular choice for writers looking to expand their careers. Unfortunately, since this is very much a developing area of business, web content writing rates end up being all over the place.
So, how do you know you're getting a good deal?
There are really two main points to look at in rates for content writing: transparency and affordability. Find a content provider who satisfies both, while still giving you great content, and things will likely go well for you.
Web Content Writing Rates Among Freelancers
For most companies getting their start in content marketing, a freelancer is often the first place they look for new content. It seems a simple enough proposition. After all, freelancers usually charge low rates, and since you agree to those rates up front, it has to be transparent enough, right? Well, not necessarily.
Let's look at some common payment types among freelancers:
Paying per word. This is one of the most common arrangements. You tell your writer that you want an article that's, say, between 500-600 words, and you agree to a per-word rate. This can be a fine arrangement, unless the article turns out to be substantially shorter or longer than planned, at which point new negotiations are needed to deal with the situation. Also, many per-word writers charge a low price and write in bulk, meaning that you may be getting what you pay for, but at least it's usually quite affordable.
Paying per hour. A lot of business managers like the per-hour model, but it doesn't necessarily work well for creative endeavors. Although there are services, such as Odesk, who attempt to watch your workers' hourly behavior, you really can't know if they're spending five hours researching, or five hours arguing on Reddit. Also, such an arrangement can penalize fast workers or those who have a brainstorm that kickstarts their work, creating a disincentive for those who are talented and good at time management.
Paying per project. In terms of both transparency and reliability, this is the best arrangement. You agree to a single price for a document, regardless of what happens during the writing. The only downside is that per-project rates tend to be a bit higher, to offset the possibility of the job turning out to be more work than the writer originally thought.
Web Content Writing Rates Among SEO Firms
The other major alternative is to hire a true Internet marketing firm for your content writing. This will cost significantly more than hiring a freelancer, but then again, you get so much more for your money. You get a true team of experts who are invested in your business's marketing and want it to succeed. A freelance writer rarely has such investment.
Rates for these companies vary wildly, although monthly fees in the hundreds or thousands of dollars are common. These are virtually always bundled with other services, such as analytics, video production, and social media management, so it's mostly a matter of finding a company whose offerings match your needs.
Among such article writing services, you want to look for total transparency in their pricing. Don't ever sign up with an SEO firm that doesn't tell you upfront exactly what you're paying for, and what you're getting for it. The contract you sign should specify all fees and leave nothing to the imagination. There's no excuse for leaving these matters up in the air.
No matter which route you choose, the important thing is to make sure you have as much control over your expenses as possible. Look for the best value you can find, while still demanding transparency in the pricing.
What do you consider to be fair web content writing rates?
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