More and more businesses are turning to outside website content providers to create the content on their site, and it's not hard to see why. Few businesses have the resources to maintain the steady stream of original content that their users demand, and most lack the internal expertise to have a truly good writer on staff. So, it makes sense to use website content providers to provide this service.
Unfortunately, there is a lot of competition in this area. Anyone with a website, a word processor and\or a graphics tablet can claim to produce great content for you, but they must be able to consistently deliver. You need to be able to know that your website will be constantly filled with compelling new content.
Here are a few attributes of website content providers that are worth your time. When you're asking questions, make sure you include many of these points.
Attributes of Website Content Providers That Deliver
Every article is unique. A lot of the more cut-rate writing shops use so-called “autospinning” software that takes existing articles and rewords them to get around Google's plagiarism detectors. Avoid these companies! No automated process can ever produce content as readable as an actual writer putting words onto a page.
They deliver on time, every time. Good SEO strategy means having a schedule for publishing new content, articles, Facebook posts, and soforth. You need to know that your content providers will always have your content ready for you when you need it. If your provider can't make your deadlines, find someone else.
They understand that Content is King. Google has been pushing to make quality content the #1 factor in their rankings, and with their recent “Panda” Initiative, they've made that formal. High search engine rankings require good, original content. Find an SEO company that understands the importance of website content over tricks and slight-of-hand.
They have mastered multimedia. It's easy to find a single freelance writer, artist, or web designer. If you have a one-shot project, they're fine... but if you want a true online marketing campaign, you need website content providers who can work in all mediums, including blog writing, social media, and video. Having a single source helps ensure everyone is onboard with the same strategy and understands your needs.
Your numbers look good in six months, not six weeks. A lot of website content providers can give you a very quick boost to matters such as your overall traffic and pageviews, but fail to maintain those numbers over the long haul. That requires dedication, patience, and a true understanding of good SEO. The test of a content provider is not whether they boost your numbers in a month or two, but whether they keep them up month after month.
They deliver what YOU want. In any artistic field, there will be a certain number of prima donnas who think everything they produce is perfect. As a writer I know this is rarely, if ever, the case. Your content creators should always be willing to work with you, discuss their projects, and do what they need to make it into the content that you want to see. If you ask for a revision, the first words out of their mouth should be “No problem!”
They want to build rapport. The first and most important function of your content should be to build rapport with your visitors. None of your content matters if no one visiting wants to see it. Their focus should be on your customers, and creating content that will specifically appeal to them.
In short, your website content providers should be working with you to create the best possible content that your visitors will want to look at. Get all those qualities in one place, and you'll soon be generating more leads than you ever have before.
What do YOU look for in your website content providers?