One of the most important aspects of a website is, of course, the content within. However, it is more than just writing up a few pages of content on a blog and calling it a day. These days, a lot must be taken into account on how the website content is produced, handled, and eventually published in order to gain the most traction and monthly views. Keyword research, rank, and social media all play a major role in the SEO of a website and all of these elements need to be in working order to ensure maximum visibility.
Even if you're not Web-savvy or don't understand the workings of SEO, there are tons of ways to make sure your blog is seen on the major search engines. One of the most popular methods is employing a website content copywriter, also known as a website content writer, who will make sure all of your content is relevant and SEO friendly. But, how do you go about and make sure you find the perfect copywriter to do the job for you? And what if you have previously published content and aren't sure if it's optimized? Don't worry, the answers are here.
Finding a copywriter
The term "copywriter" has changed a bit over the years, with most copywriters turning to the Internet in order to make a living. This means creating content for websites, blogs, press releases, eBooks, and lots more. However, as the Internet began to evolve, so did the online copywriter. A website content copywriter went from simply being a freelance writer to being a social media expert (or at least most of them).
When searching for the right copywriter for your blog, one of the best searches to do is a full-service writing business. Terms like "SEO ready content," or "SEO optimized content" is a great jumping point. Or, there are services out there which can connect you with a copywriter like eCopywriters, Media Piston, or Zerys.
Most online writers already have some background in SEO and can optimize the content for you. However, if you need previously published articles optimized better, a copywriter who offers re-writing and editing services will be your best bet. The previously mentioned websites can also help with that.
Consultation can work
Maybe you have a general understanding of SEO and what kind of content that you need. At that point, a copywriter can help you through the process of picking the best keywords and then write the content for you. Consulting in SEO and social media can be just as important, if not more, to make sure your content writing starts off on the right foot. A website content copywriter can even plan out content for the next six months, or, consult on the best action for previously made articles. Don't be afraid of simply asking for consultation!
Checking on the analytics
One of the most important steps that most businesses tend to forget about is following up on the content and checking its analytics. How well is it faring on the search engines? Are the keywords helping the blog post or hindering it? How popular has the article been compared to others in the past? All of these questions and more can be answered by a simply analytics dashboard.
If you're lucky, you can even find a website content copywriter who offers analytics reporting. Although, this type of copywriters are going to be pricier and won't be found on content writing service websites. Let's say the content isn't doing as well as you hoped and want to see better results. That's fine, the copywriter can help with that (unless it's a problem with their writing, oops).
Optimizing your blog should always be a top priority, even if it's just a small business blog. So, is your blog content optimized?