Business blogging might seem like a challenge for those who don't like to write, or yet another chore when there's already so much to do, but the simplicity of blogging is that it doesn't have to be a time-consuming responsibility. In fact, blogging a day will keep your business relevant on the search engines and help you generate new leads and customers! By simply doing these top five tips, your business blogging doesn't have to be a bore any longer.
1. Curate content
Sometimes finding ideas just isn't happening, and it's perfectly normal to feel the Writer's Block here and there. When you're need of some quick content for your blog, don't be afraid to curate content from fellow blogs and online sources. Find a relevant infographic? Do a quick post about it. What about an informative video? Publish it! Just remember to cite your sources. See, business blog writing doesn't always have to be a fountain of new ideas.
2. Tell a story
Most businesses have treated business blog writing like a source of content which simply states something--a fact, anecdote, whatever you want to call it. Blogging and content marketing only just recently started to tell a "story" for businesses. How do some businesses do this? By letting the customers help tell the story. When you have loyal customers, let them create user-generated content. And, don't be afraid to be transparent about your company culture. Do you host weekly bowling games with your employees? What about office pranks? Share 'em!
3. User-generated marketing
Speaking of user-generated content, allowing for the user to create the marketing isn't cheating! Business blog writing needs to go beyond the normal news and industry information and start taking into account the people who made the business profitable--your customer. Let them share on Facebook, Twitter, Pinterest, or even go the full mile like SEOmoz did and let users create guest blogging posts on an entire guest blogging channel.
4. Case studies
Most businesses that use case studies usually publish them as standalone pieces, most of the time as a PDF document users can download or a separate website page. One way to create consistent, original, and relevant blog posts is publishing your case studies onto your blog. Include relevant pictures, graphs, and other types of multimedia and share the post to all of your social networks for maximum exposure, allowing even more people to see your work in real time.
5. Press releases
Some say the press release of yesteryear has long been extinct, and that can be partially agreed upon. However, a "Press Release 2.0" is still well alive and kickin', just not in the same format of course. Businesses don't have to blast out their press release to just newswires or even pay fees to have their press release published. Instead, they can be published on their blog for free.
Business blog writing can be a bit misleading in title alone--most of the time, it is not just simply writing content, but "creating" content. It is keyword research, publishing multimedia content, and making sure your blog is a central hub of your business where people can learn, share, and become customers.
What are other methods of content creation every business should invest in with their blog?