Business blogging has become a staple for nearly all businesses looking to move most of their marketing efforts online. However, it is still only a secondary priority once the blog is set-up and have a few posts published. While adding content and letting it accumulate page views worked in the past, blogging--and through it, content marketing--has grown quite a bit since the early 2000s, and that means old strategies need to be thrown out the window completely. It's time to ramp up your business blog and create an authority that readers want to share with their networks, generate new leads, and create a high ROI.
Online business blogs, for the most part, have mostly been a desert compared to other types of blogs. Most businesses either are too busy to maintain their blog or don't exactly know where to go with their online content marketing strategy once they've set up the blog. Unfortunately, this also costs time and money in the long run for the business to let a blog sit there. Instead of simply ignoring it, using some simple advice can help it turn active once more. There's no prior research required, just some simple convincing that your business needs to keep that blog active!
Blogging brings in new leads
Inbound marketing online has become one of the top priorities for most businesses, especially now that traditional tactics are starting to become obsolete. One of the easiest ways to bring in new leads is through a healthy and active blog. People will discover your links through search queries, or, even through your website. That also gives them the potential to be shared by other networks and generate even more leads. Hooray, social media!
Blogging keeps your business relevant
With proper keyword placement and usage, a blog will keep your business relevant and ranking high for your specific keywords in the major search engines. Online business blogs need to be updated regularly in order to keep your business relevant and highly ranked. See, all of those SEO professionals do have good advice.
Blogging can bring in extra revenue
A blog doesn't just have to be a place for press releases and news on your business, it can be an authority in the industry and earn you money at the same time! Utilizing advertising revenue, Pay-Per-Click and even adding other content like paid training sessions or eBooks can all be used to bring in some extra revenue to your business and grow the blog even faster.
Your business can be an authority people seek out
Like we said before, online business blogs of the old ways should be thrown out and new, streamlined blogs brought in that can earn your business a top authority spot online. Providing information, news, and how-to sources are easy to curate and create, allowing your business to become a company which people actively seek out, not just stumble across in a Google search.
Content marketing is the next step in online marketing
You've probably heard about content marketing, and if you haven't, it's one of the biggest methods of Internet marketing right now! Any and every business should develop a content strategy, and the first (easy) step is to keep up with that business blog. The Web is becoming more humanized because of content writing and social networking, it's only natural to adapt.
Before you get left in the dust by your competition, level the playing field with an ultimate business blog! You won't regret it, promise. Do you keep your blog regularly active with a great archive of shareable content? If so, what does your blog talk about it?