There are tons of ways to keep customers interested as well as bringing in new customers to your business website, all of them relatively inexpensive and easy to do. Two of the biggest ways include content copywriting and email marketing, both of which utilize the ever-growing trend of implementing great content to get your business noticed. But, which one is better for your business? Or are they equal on the marketing playing field? Well, we have the answers!
Advertising through copywriting
Old school copywriting has been around for ages and is adapting to the advances of technology, one of the bigger ones being content copywriting because how versatile it can be. Copywriting can stretch across email, websites, articles, brochures, landing pages, and ad spaces online. It just means writing compelling copy that the viewer would be interested in reading. Easy enough, right? Of course it is!
Creating content writing doesn't have to be a chore and is nearly an requirement these days when it comes to online marketing. Finding someone to outsource your copywriting just means browsing websites like Zerys, Textbroker, Media Piston or job bidding websites like Guru, Freelancer, oDesk, and eLance. Just put up your content to be written and voila! Content to market your business. Budgets can accommodate for your business between all of these websites as well, and some of them even let you put up an upfront price.
Website content that is consistent, relevant, and shareable will always bring in new leads and customers. And if you have killer SEO, then you're golden! And the great thing about content is that it doesn't have to break your bank and you can find places to outsource to that will provide awesome content. However, content of this nature will capture all sorts of leads from several different channels, whether it's a blog or website, but the content must be coupled with analytics software.
Email marketing with content
On the flip side, there is email marketing. Instead of creating a steady source of relevant and helpful information through content on a page, email marketing can be a bit more direct. You can use email marketing to blast out content that might or might not be viewed by hundreds or thousands of viewers. Though email marketing can be a bit more focused, there is the risk of the email being immediately deleted or falling straight into the spam email trap. There are ways to get out of the spam folder, but, users would still have view it and take action.
Content copywriting, on the other hand, can be viewed by anyone who are searching for the keywords within the content or are on your blog and website. Email marketing is disposable and the analytics of the email marketing can be tracked, but, might not have the same stellar results as content copywriting. However, for businesses who have a strong brand loyalty and active email database, then email marketing might just be better.
Whether you choose email marketing, content copywriting, or even both, it's all up to you! However, we find content copywriting to be the best bet for any business--and especially for businesses who may be smaller or mid-sized.
Which one do you prefer: copywriting or email? Let us know!