If you haven't heard, big data management is starting to become a very trendy topic--and not just because databases are full of valuable data and information for businesses. It is becoming critical because it means businesses can use this valuable data to generate even more targeted results from their online marketing efforts--and one of those wells of information happen to be your CTAs (Call-to-Action) and dedicated landing pages!
Data and analytics are some of the hottest trends in online marketing, but, that doesn't mean it's going to fade away anytime soon. This is not a fad. A business should be keeping track of all of their data being brought in from all of their online campaigns, especially CTAs and dedicated landing pages because they are where you are directing most of your new business to, anyway. Wouldn't you rather have good data on your landing pages to know where to go next with your marketing spending instead of just guessing and hoping (and wasting money)?
And most importantly: you need to know data beyond the click, as Semcasting posts in their blog. "While still a popular metric in the advertising world," Semcasting writes. "[M]easuring the effectiveness of a campaign solely on click-through rates may leave marketers with little relevant data on which to gauge the full potential of the campaign." That means gathering up all of your data from that CTA page, because clicks are only a tiny piece of the picture. So, what story is your CTA trying to tell you? Find out more about the value of data and your Call-to-Action below.
Data mining gets a bad rap, but when it's your own data that you are mining, then what's so bad about it? Exactly. There's nothing wrong tapping further into the analytics and data of your Calls-to-Action, especially because they are the force driving people to buy from you.
As Xigent asks, are your CTAs getting high impressions? Also, where are they coming from? Who are these people impressed by your CTAs? And what can you do to improve it? These are all questions you should be answering by now!
When you are able to answer these questions (and more), that means spending less on marketing in the long run. You can also improve what you know is working to make more money in the long run as well, which is always a win/win.
Once you have even more targeted Calls-to-Action and dedicated landing pages and are saving (and making) money, that means an even stronger business overall. You can even take the data you have found and turn it into content! Blog posts, interesting tidbits on Facebook, case studies--it all goes full circle for business.
Data--big data in particular--is turning into a $16.9 billion market, according to Statspotting. It effects all areas of business, even with smaller businesses whose data sets aren't as massive as, say, GE's or some other huge conglomerate. However, it is turning into a wildly growing business that can help even marketers and business owners of all types, and help all the way down to your CTA page.
Have you tried gathering data about your landing pages and Call-to-Action tactics?