There are many ways to market your business online, we all know that. But, which ones prove to be the most effective, efficient, and budget-friendly? While many marketers could argue all day about which tactics work best for your money, sometimes it just means reading an article online. In particular, what is more effective: business blogging services or traditional outbound marketing? Personally, we sway more with business blogging. Here's why.
When it comes to marketing, one of the most popular and trending ways to get heard and capture leads is through content marketing. Having a strong--or at least consistent--content strategy means repeat customers, high ROI, and not going over your advertising budget. Most content strategies involve the simple stuff: having a blog, Facebook, Twitter, sending out newsletters, and maybe even publishing online articles. One of the biggest boosters to your marketing strategy that will bring in consistent views, however, is your business blog.
Unfortunately, traditional outbound marketing is starting to become obsolete. Methods like cold calling, spending money on a TV ad, or even buying ad space in a newspaper are all becoming archaic devices like a landline telephone or dial-up modem. While most small (and large) businesses rely on outbound marketing, this type of marketing is becoming a money drain because most consumers have moved on to the digital age of the Internet and mobile. That's where the business blog comes in.
Business blogging can be the center of your marketing, especially when it comes to content. Most businesses tend to forget about their blog and let it die off--which is very bad for SEO and generating leads! Why should you care more about business blogging services than traditional outbound marketing?
Most blogging platforms are free to use, such as the powerful WordPress platform. Others include Blogger by Google, Blog.com, Weebly, or even Tumblr--all of them are free to use. Of course, you can pay for hosting and a domain name for a blog, which will ultimately make your business blog even more effective. Finding cheap hosting and inexpensive domain names is easy, too!
SEO is a big focus for all businesses because SEO helps rank your website higher on search engines and gain more exposure. Backlinks, using the right keywords, and even adding images to your blog posts all account for SEO. Outbound marketing and SEO don't exactly go hand-in-hand.
Not much into writing and publishing posts? No problem! There are businesses out there that offer business blogging services that are affordable and get the job done. You don't have to worry about the content creation process or writing it, have a blogger do it for you.
A consistently updated business blog with strong CTAs and links to your main website is going to bring in customers. Plain and simple. People love consuming content online and if your blog is offering up shareable and engaging content, then you're golden!
There are tons of other benefits of business blogging. Besides giving your business a voice, a relatable story, and making yourselves an industry leader, choosing to go with business blogging services means saving a lot more than going with traditional outbound marketing.
How much of your budget is allotted to outbound marketing rather than business blogging? Will you be reassessing your budget in order to include more business blogging services?