So, you think having web site content just means slapping together a few articles and calling it a day, right? If you're completely ignoring the effectiveness of stellar content, then you are doing a disservice to your business and web site! Creating rich, relevant, and engaging content to put on your site is a huge part of online marketing and will only bring in more visitors and revenue. Instead of hoping for the best with minimal content, start creating engaging stories for your customers to ignite conversations. Here's how and why.
Your sites content isn't just a pleasure to read by your subscribers, it also helps search engines find your hard work and recognize it with a higher rank on those first few pages of Google, Yahoo, or Bing. Everyone is after at least the first two pages of Google and content is going to help you get there. Ask any online marketing specialist, when the content is very rich and shareable, not just business speak and boring product placements, your site rank moves up. Web site content writing creates that atmosphere for you, so neglecting to make sure your copy is engaging will only hurt you and your search engine rank.
"Why should it matter?" You're probably asking. "So long as I use the right keywords, who cares about stellar content!" Well, those sort of tactics used to work and many web sites would employ these sort of methods in order to boost up their rank and take over the front page of Google. However, Google has decided to fight back with two different changes to their search algorithm: Google Panda and Penguin. Both of these updates help weed out spam content and reward businesses who utilize great written content and don't use black hat SEO. This is why web site content writing needs to be on top of its game, because if you're running a business who relies heavily on their online presence and don't use spectacular written content, you could find yourself out of business!
Rather, Google wants to make sure all of that relevant, informative, and thought-provoking content sees more viewership and garner more subscribers for the businesses who have been working hard at their content strategy. What makes content stellar, though?
Keep up with the latest trends online and try incorporating them into your web site content. Google has free tools where you can track buzzing trends and happenings to stay relevant and fresh.
Always cater to the reader and not 100% on the web crawler. Web site content writing should make sure that the reader finishes reading and feels like they've learned something or found something they want to share with their friends and family. A good rule of thumb: Would you read your content?
Don't be afraid to develop your own writing voice! The problem a lot of businesses face is the heavy use of "business speak" in their website content, which can lose a lot of readers. Also, selling your business too much in your content can have a negative impact. Find your voice in writing, whether it's casual or witty.
You offer something, whether it's valuable information or entertainment. Content needs to have a purpose, not just to be there to simply capture leads.
What ways are you keeping your content relevant, fresh, and engaging with subscribers?