It's all about the content these days, but sometimes not all of us have the budget to create consistently awesome and rich content for our websites. It's okay, because there are still ways to develop that highly viral and engaging content without the big price tag! And you don't even have to look that far for all of the right resources to get that affordable content writing -- just read on.
To get website content, you should always start looking in the place where it will eventually be published on, the Internet. Most content creators can be found just about anywhere, even with a quick Google search. However, there are websites out there where you can find the inexpensive creators and not skimp out on quality content. Of course, it all depends on the type of unique content creation you're looking for.
Finding quality, affordable written content
Articles, blogs, press releases, and other written content is always the bread and butter of your content strategy. Freelance writers are very common to find online, especially ones that exclusively do online content. Most of them can be found on websites such as Guru, eLance, and oDesk which let you post a job on a job board and let the writers "bid" on the project with tokens. They can show off their credentials and you can pick the best writer for your project.
Of course, if the bidding war thing isn't your cup o' tea, there is always websites such as Zerys, Textbroker, or Media Piston. These types of websites let you post up your content request, a set amount to be paid, and writers will grab it from the "job pool," write it for you, and everyone wins! Lots of these websites cater to projects that don't have to be in the $500 or $1,000 range and are used by many different kinds of businesses.
Finally, another way to get content is utilizing writers new to freelancing, recently graduated students, or other writer-types looking to build up their portfolio. While non-paid work is normally frowned upon in the freelancing community, sometimes it's considered that "necessary evil" and there are writers out there willing to work for a fuller portfolio.
Finding affordable visuals
Pictures and images are another important piece of that content strategy, but using those high quality images can sometimes lead to expensive royalty fees. If you need some pictures to prettify your website or other content, no problem! Googling for royalty free images is pretty simple, one of the more popular websites being freedigitalphotos.net, but if you want more originality and something with higher quality then check out these other solutions.
Take your own photos! That's right, using images you have taken of the office to get website content that really pops is another affordable way to have personalized photos without the expensive photoshoots. Almost everyone has a smartphone with a nice camera, or even a digital point-and-shoot--go crazy!
Infographics are the in thing right now, but how can you create your own interesting infographics? Easy! Websites like Piktochart and Visual.ly allow you to create free infographics and offer affordable monthly pricing.
Video content made inexpensive
While not as popular to utilize as written content or images, video content is still quite powerful and can really help boost a website's overall reach and rank on search engines. However, out of all three of these, video happens to have a bit more steps involved in the creative process and a bigger budget overall. Instead of pouring all of that into a video and hoping it works, there are ways to stay frugal and still have a nice video to compliment your website.
Get website content from your users! That's right, user-generated video content is perfectly normal and will help your image with potential customers to boot. Testimonials and the like don't have to be staged, make them personalized and engaging. Another method to get affordable video content is outsourcing to video content creators that can be found on Media Bistro and the same websites like eLance or oDesk.
To get website content shouldn't have to break the bank, there are tons of effective ways to still get that high quality content and still stay within budget (regardless of that budget)!
Have you tried any of these methods to find quality content?