Small business blogging is just as essential as a big company's blog, especially because most of advertising and marketing is going through a huge shift and turning toward an all-online platform. While traditional advertising is still effective for small business, it doesn't hurt to ramp up your online efforts and extend the reach of your customer base. In fact, there are several affordable and powerful ways to optimize your online content--blog included--to help you boost your small business. Perhaps you have already used some of those tactics, like Search Engine Optimization (SEO) for your blog. If so, you're on the right track! But, you also have to make sure you don't fall into the trap of over optimization on your blog.
There have been recent changes in the best practices of SEO and blog optimization that came about when Google decided they wanted to rid the web of "bad content," like spam and uninformative or questionable blog posts and online articles. They called this project Google Panda and a lot of businesses saw a dip in their viewership during this change. Now even more recently Google has rolled out Google Penguin, which adds further penalties to businesses who might try to over optimize their content or use "black hat" SEO tactics, which are normally done by scam artists or spammers.
When it comes to small business, blog optimization is key to be seen and heard. But, there are five mistakes that all small businesses need to avoid in order to stay on top of their Google game and see a high ROI (Return of Investment). Let's take a look!
1. SEO is too vague
Optimization can go a long way and in most cases location helps with that optimization, as well. However, lots of small businesses tend to overlook the power of local online advertising and SEO. Most small business blogs won't be optimized with localized content or won't have localized keywords, just general, nationwide keywords exclusively for the biggest reach. Sometimes you have to think small in order to win big, though!
2. Images aren't optimized, or there are none
It's all about the visuals--especially these days. In fact, you can even visualize your data and turn it into infographics, adding even more value to your content. Don't let hefty fees on images fool you, there are tons of royalty free images that you can use out there. And better yet, you can add images of your small business in action and post them up on your blog, too! Just remember that keywords matter in the title of the image during blog optimization as well.
3. Over optimization is killing your rank
Notice your numbers are down on Google? If you're over optimizing, then that might just be the answer. Over-stuffing articles with keywords to try and bring in more views, using backlinking services that use any and every link possible (even the bad quality ones), and putting advertisements above the fold of your blog are all considered over optimization tactics. Instead of trying to stuff every single optimization method into your blog, keep it minimal.
4. No social media to speak of
Don't believe in Facebook? Or maybe you don't see the need of a Twitter account? Whatever the case, preference on how you feel about social media isn't our business, but the business of social media certainly is and social media can really help a small business grow. If you don't have all of your social media accounts linked and feeding into your blog, and vice-versa, then what's the point of having an online presence? Keep it linked together and consistent! Your blog will thank you.
5. Content that isn't original
While sharing is indeed caring, sometimes blog optimization just needs a little jolt in the originality department. That means small businesses need to create their own content too, not just share, retweet, and repost things they find relevant or entertaining from the Internet. It's okay if you still do that, but just remember to post original content that is informative and shareable to your readers, as well! For example, if you own a small jewelry company, create articles about caring for gold or silver jewelry, how to fix clamps on necklaces, or price comparisons of rings. Original content is always the best kind of content--and optimization of your blog.
Five mistakes that can easily avoided and won't even cost you a dime. Are you guilty of any of these? Don't be shy! Tell us about it and share your experiences with blog optimization.